“Come as you are”
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon
[...] [...]
This will become a must, good work guys
In France this is everywhere. 4/5
Sadly being everywhere doesn’t make it a great campaign.
I love BETC works as canal+ but this one is pretty lame. So much good ads have been made for this brand before…
Why darth vader? Why king kong? What’s the point? Come as you are line deserves better execution to me. Not the best campaign of this agency.
I don’t get it. The brand does some business with star wars? Somebody got a clue?
[...] I Believe in Advertising Translate to EnglishSHARETHIS.addEntry({ title: "McDonald’s – Come As You Are", url: [...]
0/10 campaign. At least they should have used kurt cobain asking for a quarter pounder with cheese…
you’re right, let’s do shit for shitty food brand
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