They created life-sized stickers of a sumo wrestler, a rugby player, a judokan and a wrestler. These stickers were affixed on the revolving doors of buildings to interact with their consumers. Once they pushed against the door, it seemed like these sportsmen push back and don’t allow them to come in. But of course, the door opened in the usual way. The copy line says simply “Milk makes you stronger. Meiji.”

“Milk makes you stronger.”

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon