“Exceptional service keeps BMWs performing like BMWs. And that includes using original BMW parts. To find out how we can help you keep your BMW customers satisfied, visit partnersinquality@bwwgroup.ca.”
This ad ran in business-to-business magazines targeting independent garages and their mechanics.
Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy Mckay
Copywriter: Shelly Dwyer
Production Managers: Georgette Iordanous, Cecily Lo, Chris Yang
Photographer: Shanghoon
Account Director: Martha Danobeitia
Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Julien Attard, David Derouet
Released: December 2009
February 16, 2010 at 23:06 · Filed under Film, Web
Advertising Agency: The Name, Rome, Italy
Creative Director: Carlos Anuncibay
Art Director: Carmen Matarrese
Copywriter: Filippo Testa
Published: January 2010
As part of the Australian Red Cross’ mandate to promote and educate the Australian public about the laws of war, better known as International Humanitarian Law, an integrated campaign ‘Even Wars Have Laws’ from The Fuel Agency has been launched across Australia.Together with an online component (redcross.org.au/evenwarshavelaws) where Australians can have their say, cities around Australia have been adorned with an ‘in your face’ ambient campaign, bringing the reality of these laws closer to home by encouraging people to learn more about International Humanitarian Law.
Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Copywriter: Simon Robins, Toby Blackler
Senior Art Director: Ed Bechervaise
Account manager: Mary Atley
To highlight the fact that we can help blind people see what’s happening, DDB Hong Kong created a special bus stop installation featuring posters of some of the biggest stories over the last decade. However, the iconic visuals were formed entirely from Braille.
Advertising Agency: DDB, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon, Paul Chan
Copywriter: Paul Chan
Art Director: O’ Poon
Agency Producers: Ng Ka Lok, Gary Wong
Photographer: Gary Man
From Lance Armstrong on his bike, to a six-year-old in China learning martial arts, movement is the universal language that connects us all. It’s a language of beauty, drama, tragedy and triumph. And the road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure.
“It’s not how you start, it’s how you finish. It’s not where you’re from, it’s where you’re at. Everybody gets knocked down, how quick are you going to get up?”
Advertising Agency: Wieden+Kennedy, Portland, USA
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Alberto Ponte
Creative Director: Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Agency Executive Producer: Ben Grylewicz
Agency Producer: Cherie Appleby
Agency Producer: Shannon Worley
Director: Brian Beletic
Production Company: Smuggler
Executive Producer: Patrick Milling-Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Visual Effects: MassMarket
Music: Ali in the Jungle by THE HOURS.
Israels leading door manufacturer Rav-Bariach came out with a campaign to launch their new line of designers doors. By identifying the front door of a house as the very face of the home, the aim was to create a status symbol out of the common front door. The medium selected for this campaign was the front door, the very place where the consumer comes into contact with the product on a daily basis. In the late hours of the night, tens of thousands of hangers were distributed and hung on the doors of households across Israel. Through the use of humour and a targeted touch point, they managed to reach their consumer at the very place where there message really hit home. The campaign transformed the new line of designer doors into an overnight success. Awareness and fondness of the product, as well as the number of calls and orders via the call centre, all rose significantly.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Idan Gilboa, Uri Dagan
Copywriters: Yoad Mick
Studio: Limor Tzell
Account director: Idit Zuckerman
Account supervisor: Nir Federbush
Account executives: Shani Shaul, Yael Sulzbacher
Published: January 2010
Germans love their cars – even if they don’t treat them right. The global rim producer “Keskin Tuning” wants to represent his products in an impressive and realistic way to show what cars really want in a very humorous manner: stylish rims from Keskin. The paper rims where provided with discount coupons. Promotion’s kick-off was the grand opening of Loop5 shopping centre. As a Keskin store is right next to the shopping centre, customers could cash in the discount immediately. Furthermore the flyers are deployed at tuning fairs in 2010. During the campaign period Keskin stores in the promotion areas recognized a significant increase in new customers.
Advertising Agency: Saatchi&SaatchiX, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Rod Henriques, Elena Sautner, Manuela Schwarz
Photographers: Georg Dörr, Martin Joppich
Account: Marc Brücher
Published: October/November 2009
To strengthen their reputation within their customers, international rim producer “Keskin Tuning” targeted their most important trade partners to bring attention to their product highlights in 2010. Therefore, they created a calendar for all Keskin-dealers, wich was integrated in an original car tyre. Month to month the calendar sheets show a stylish new Keskin rim. In doing so changing the calendar sheet became changing the rims.
“Keskin rims all the year round.”
Advertising Agency: Saatchi&SaatchiX, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Rod Henriques, Elena Sautner, Manuela Schwarz
Photographers: Georg Dörr, Martin Joppich
Account: Marc Brücher
Published: October/November 2009
“Avoid surprises. AFS Side Lighting System. On Seat Ibiza.”
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Jérome Gonfond
Copywriter: Benjamin Dessagne
Photographer: Ilario&Magali
Retoucher: La souris sur le gâteau
Art Buyer: Elena Mazzenti-Houel
