Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Armando Macchi, Ricardo Gómez
Copywriter: Ricardo Gómez, Armando Macchi
Art Director: Armando Macchi, Koop González
Agency Producer: Calle/RNL
Mercedes-Benz asked us to get people excited about the release of the SLS AMG at the 2009 Frankfurt Auto Show. Jung von Matt/Alster, Hamburg needed to use traditional media in a new and unseen way.Solution:Gorgeous styling, 571 horsepower, and a top speed of over 300 kph make the SLS AMG a supercar. But its gullwing doors make it an icon. So we created a simple announcement poster and placed it into glass-covered billboards, leaving the glass doors open, gullwing style. We worked with JCDecaux to modify the doors to open further. Result:The media truly became the message, and the launch of the SLS AMG became the talk of the town.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative team: Jonas Keller & Daniel Pieracci
Executive Creative Director: Armin Jochum, Deneke von Weltzien
Creative Director: Thimoteus Wagner
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Designer: Andreas Wagner
For our new “Just call us” campaign, we brought the slogan to the people. We built several LIVE accidents and placed these all around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the “Just call us” LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new “Just call us” campaign looked like.
Advertising Agency: DDB, Amsterdam, The Netherlands
Art Directors: Robert van der Lans, Dennis Baars
Copywriters: Ruben Sonneveld, Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen
Published: December 2009
Advertising Agency: Rave Communications, Birmingham, UK
Creative Director: Jamie Buckingham
Illustrator: Terry Dean
Published: September 2009
In December 2009, world leaders meet in the Copenhagen Summit to discuss Climate Change. The WWF launched an initiative called Vote Earth!, an online ballot to put pressure on the world leaders and influence them into an agreement. Their objective was to mobilize people in Portugal for the vote. They created a poster entirely made out of ice that was placed in a central spot of Lisbon. The poster alerted to the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters. After being put in place, the poster started melting, stressing the message: Vote before it melts. Out of 50 countries in Europe, Portugal ranked 8th in number of votes.
Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Director: João Espírito Santo
Creative Supervisor: André Lacerda
Art Director: Hélder Ventura
Copywriter: João Guimarães
Published: December 2009
TV spot for Paso de los Toros, the tonic water of Pepsico, claiming to “cut out the sweetness of St.Valentine’s Day”.
Advertising Agency: BBDO, Buenos Aires, Argentina
Executive Creative Directors: Ramiro Rodriguez Cohen / Rodrigo Grau
Creative Directors: Gabriel Huici / Jorge Ponce Betti
Art director: Gabriel Huici
Copywriter: Jorge Ponce Betti
Account Director: Daniel Albamonte
Account Executive: Cecilia Pacifico
Planning: Florencia Leonetti
Head of Production: Verónica Zeta
Producer: Jimena Oliva
Production company: Landia
Director: Matías Moltrasio
Editor: Tomas Elizondo
Post production company: Reino Buenos Aires
Sound: La Casa Post
Music: Animal Music
Advertisers’ supervisors: Federico Bluthgen, Santiago Murray, Soledad Azarloza
Adverting Agency: Nolin BBDO Montreal, Canada
Creative Director: Cher Campbell
Art Director: Jeffrey Limon
Copywriter: Christopher Jones
Agency Producers: Anne-Josée Simard, Alexandre Pellerin
In conjunction with the opening of the 2010 Canadian International Autoshow, smart Canada is educating urban dwellers regarding one of the many benefits of driving a smart fortwo. A head-turning marketing initiative in downtown Toronto has wedged a giant shoehorn behind a smart fortwo, visually illustrating that the less than 3 metre smart fortwo can park almost anywhere. The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”, and prompts onlookers to visit “thesmart.ca.” The idea aims to demonstrate that just like your favorite pair of shoes, the smart fortwo can comfortably fit into any lifestyle. The smart fortwo is the most fuel-efficient two-seater in Canada, and it boasts a spacious interior, a 5-star crash safety rating and great agility to dart through traffic while avoiding potholes and other urban hazards. This unique and larger-than-life display playfully conveys that the intelligently designed smart fortwo is the ultimate tool to conquer the city. The ambient initiative will continue throughout the duration of the 2010 Canadian International Autoshow.
Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian Mackellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Photographer: Shang Hoon
Prop Builder: Haralds Gaikis –Uplis Ltd.
Published/Released: February 2010
Advertising Agency: McCann Worldgroup, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director / Copywriter: Mayuresh Natalkar
Photographer: Studiorom
Account manager: Debarati Paul
“Micro 16 GB USB Flash Drive. Sandisk”
Advertising Agency: Nolin BBDO, Montreal, Canada
Creative Director: Cher Campbell
Art Director: Jeffrey Limon
Illustrator: Jeffrey Limon
For a premium Russian Brand of chilled chicken meat, 100% natural and organic, they created the name Kurshavel which is a humorous crossing between chicken (“kur” means “chicken” in Russian) and premium (it sounds like Courchevel, the hip and famous Frensh ski resort). To develop the logo they invited a designer who definitely knw more about the subject than anybody else. After a short briefing session the chicken designer discussed the style of the future logo with their designer. A copious lunch followed and the master set out to work. Inspired by classical music, the master spent several hours over the canvas, in pursuit of calligraphic perfection. As everybody expected, it turned out to be a masterpiece. All they had to do was to slightly rearrange it… and the logo was born. No chicken was harmed during the work and prodo, their client, received the most authentic logo there is.
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Alexey Zhuchkov
Art Director: Sergey Tsarkov
To introduce the new Mortein All Insect Killer Aerosol Can in a memorable way. The artwork of the packaging as the front page solus ad in leading daily. The way a newspaper is delivered transformed their 2D ad into a 3D replica of the product – automatically. The day the ad was released, over 400,000 household got Mortein paper cans as a reminder of their favourite weapon against insects.
Advertising Agency: Euro RSCG Advertising, Gurgaon, India
Creative Director: Satbir Singh
Art Directors: Kamal Bhatnagar, Neha Sidhra
Copywriters: Kamal Bhatnagar, Abhishek Chaswal
Photographers: Kamal Bhatnagar, Ajit Singh Padam
Published: January 2009
During the month of February, users of the subway in São Paulo can help Abrinq Foundation take the children of the streets through the book’s vending machines located in five subway stations. The “vending machine of good” created by Giovanni+Draftfcb in partnership with the 24X7 Cultural, aims to raise funds for Abrinq Foundation through donations.
The campaign works as follows: a row exclusive on the vending machine was dedicated to the Abrinq Foundation. Here, we see pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00. The main title explains: “With your help we can get these children of the streets”. Just insert the money in the machine and remove the chosen child who, in fact, is a showcase of the institution giving thanks. Click here to see the movie: http://www.youtube.com/watch?v=riTM9tcIzyA
Founded in 1990, the Abrinq Foundation is a nonprofit institution that aims at raising awareness about issues related to the rights of children and adolescents, promoting human rights and citizenship. The Foundation’s challenge for 2010 is to serve 300 thousand children.
Advertising Agency: Giovanni + Draftfcb, Sao Paulo, Brazil
Creative directors: Adilson Xavier, Ricardo John
Head of art: Benjamin Yung Jr
Art Director: Bruno Brasil
Art buyer: Tina Castro
Photographer: Felipe Hellmeister
Producer: Edgardo Pasotti
Client services: Tina Castro
Advertising Agency: McCann, Kenya
Executive Creative Director: Inam Kazimi
Creative Director: Martin Mwangi
Copywriter: Inam Kazimi
Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative DirectorLiam Wielopolski
Art Director: Mbuso Ndlovu
Copywriter: Sebastian Schneider
