XPC Sandisk: Ship, Man, Goat, Fish
“Micro 16 GB USB Flash Drive. Sandisk”
Advertising Agency: Nolin BBDO, Montreal, Canada
Creative Director: Cher Campbell
Art Director: Jeffrey Limon
Illustrator: Jeffrey Limon
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Archive for February, 2010
Chilled Chicken Meat: Kurshavel
For a premium Russian Brand of chilled chicken meat, 100% natural and organic, they created the name Kurshavel which is a humorous crossing between chicken (“kur” means “chicken” in Russian) and premium (it sounds like Courchevel, the hip and famous Frensh ski resort). To develop the logo they invited a designer who definitely knw more about the subject than anybody else. After a short briefing session the chicken designer discussed the style of the future logo with their designer. A copious lunch followed and the master set out to work. Inspired by classical music, the master spent several hours over the canvas, in pursuit of calligraphic perfection. As everybody expected, it turned out to be a masterpiece. All they had to do was to slightly rearrange it… and the logo was born. No chicken was harmed during the work and prodo, their client, received the most authentic logo there is.
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Alexey Zhuchkov
Art Director: Sergey Tsarkov
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Mortien: Rolled Newspaper
To introduce the new Mortein All Insect Killer Aerosol Can in a memorable way. The artwork of the packaging as the front page solus ad in leading daily. The way a newspaper is delivered transformed their 2D ad into a 3D replica of the product – automatically. The day the ad was released, over 400,000 household got Mortein paper cans as a reminder of their favourite weapon against insects.
Advertising Agency: Euro RSCG Advertising, Gurgaon, India
Creative Director: Satbir Singh
Art Directors: Kamal Bhatnagar, Neha Sidhra
Copywriters: Kamal Bhatnagar, Abhishek Chaswal
Photographers: Kamal Bhatnagar, Ajit Singh Padam
Published: January 2009
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Abrinq Foundation: Vending Machiners
During the month of February, users of the subway in São Paulo can help Abrinq Foundation take the children of the streets through the book’s vending machines located in five subway stations. The “vending machine of good” created by Giovanni+Draftfcb in partnership with the 24X7 Cultural, aims to raise funds for Abrinq Foundation through donations.
The campaign works as follows: a row exclusive on the vending machine was dedicated to the Abrinq Foundation. Here, we see pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00. The main title explains: “With your help we can get these children of the streets”. Just insert the money in the machine and remove the chosen child who, in fact, is a showcase of the institution giving thanks. Click here to see the movie: http://www.youtube.com/watch?v=riTM9tcIzyA
Founded in 1990, the Abrinq Foundation is a nonprofit institution that aims at raising awareness about issues related to the rights of children and adolescents, promoting human rights and citizenship. The Foundation’s challenge for 2010 is to serve 300 thousand children.
Advertising Agency: Giovanni + Draftfcb, Sao Paulo, Brazil
Creative directors: Adilson Xavier, Ricardo John
Head of art: Benjamin Yung Jr
Art Director: Bruno Brasil
Art buyer: Tina Castro
Photographer: Felipe Hellmeister
Producer: Edgardo Pasotti
Client services: Tina Castro
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Nido: Streetlight
Advertising Agency: McCann, Kenya
Executive Creative Director: Inam Kazimi
Creative Director: Martin Mwangi
Copywriter: Inam Kazimi
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Land Rover: Savannah, Desert, Snow
Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative DirectorLiam Wielopolski
Art Director: Mbuso Ndlovu
Copywriter: Sebastian Schneider
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Coca Cola: Hard Times (The Simpsons)
Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate lifes simple pleasures like friends and family. The commercial was first shown during Super Bowl XLIV (44) 2010.
Advertising Agency: Wieden+Kennedy, Portland, USA
Creative Directors: Hal Curtis, Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Production Companies: Gracie Films, Film Roman
Director: David Silverman
Producers: James L. Brooks, Matt Groening, Al Jean, Denise Sirkot, Richard Raynis
Art Director: Dima Malanitchev
Animation Producer: Tom Klein
Production Manager: Jaspreet Dhillon
Music Composers: Hans Zimmer, Michael Levine
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On The Job Hand Lotion: Concrete, Metal, Wood
“Repairs hands that work for a living. On The Job.”
Advertising Agency: Dentsu, New York, USA
Creative Directors: Paul Laffy, Bruno Corbo, Aaron Frisch, Arun Nemali
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Illustrator: Kilato
Photographer: Vincent Dixon
Published: January 2009
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TheJamJar: Seeing monsters in a blank canvas
Advertising Agency: Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Guy Sinclair, Ramzi Moutran
Art Director: Leo Rosa Borges
Copywriter: Amina Abdel-Halim
Designer: Lina Al Amoudi
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Nike 10K: Street
Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget, Diego Bensenzoni
Copywriters: Germán Lagamma, Roberto Genta.
Illustrator: Ricardo Salamanca
Published: November 2009
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Feltrinelli: Leash
Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: October 2009
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Feltrinelli: Blah Blah
Ad for a book written by Daniele Luttazzi, one of the most “antiberlusconian” and controversial comedian in Italy.
Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Enzo Monzino
Published: December 2009
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Stadt Apotheke, Kreuzlingen: Skin Cancer Guerilla
Lying in the sun around the middle of the day is dangerous. Most people are aware of the fact but still underestimate the risk. In order to make people aware of the dangers of skin cancer, they carried out an unusual operation. On the hottest day in July, they went into Zurich’s biggest park and hung tags with the words “Sun kills” around the toes of anyone they found sleeping in the sun, turning the place into the world’s largest morgue. The campaign generated a lot of feedback and several newspapers ran stories about it.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Creative Director: Matthias Freuler
Art Director: Kim Sokola
Copywriter: Tom Zürcher
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Snickers: Game
Advertising Agency: BBDO, New York, USA
Director: Craig Gillespie
Production: MJZ
Visual Effects: MassMarket
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Audi First Choice: Labyrinth
“Now it’s easier to get in. Audi First Choice used cars.”
Advertising Agency: DDB, Milan, Italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart
Published: February 2010
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MTV: Happy End, Lie, Tongue
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Damjan Pita, Andre Price, Johannes Riffelmacher
Copywriter: Henning Robert
Designers: Johannes Riffelmacher, Andre Price
Illustrator: Andriy Vynogradov
Typographers: Johannes Riffelmacher, Andre Price
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Heineken: New Beer Gloss
On Valentine’s Day, the gift for her that makes you happy too.
Advertising Agency: JWT, Milian, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriter: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Published: 02/2010
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