Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate lifes simple pleasures like friends and family. The commercial was first shown during Super Bowl XLIV (44) 2010.
Advertising Agency: Wieden+Kennedy, Portland, USA
Creative Directors: Hal Curtis, Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Production Companies: Gracie Films, Film Roman
Director: David Silverman
Producers: James L. Brooks, Matt Groening, Al Jean, Denise Sirkot, Richard Raynis
Art Director: Dima Malanitchev
Animation Producer: Tom Klein
Production Manager: Jaspreet Dhillon
Music Composers: Hans Zimmer, Michael Levine
“Repairs hands that work for a living. On The Job.”
Advertising Agency: Dentsu, New York, USA
Creative Directors: Paul Laffy, Bruno Corbo, Aaron Frisch, Arun Nemali
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Illustrator: Kilato
Photographer: Vincent Dixon
Published: January 2009
Advertising Agency: Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Guy Sinclair, Ramzi Moutran
Art Director: Leo Rosa Borges
Copywriter: Amina Abdel-Halim
Designer: Lina Al Amoudi
Lying in the sun around the middle of the day is dangerous. Most people are aware of the fact but still underestimate the risk. In order to make people aware of the dangers of skin cancer, they carried out an unusual operation. On the hottest day in July, they went into Zurich’s biggest park and hung tags with the words “Sun kills” around the toes of anyone they found sleeping in the sun, turning the place into the world’s largest morgue. The campaign generated a lot of feedback and several newspapers ran stories about it.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Creative Director: Matthias Freuler
Art Director: Kim Sokola
Copywriter: Tom Zürcher
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Damjan Pita, Andre Price, Johannes Riffelmacher
Copywriter: Henning Robert
Designers: Johannes Riffelmacher, Andre Price
Illustrator: Andriy Vynogradov
Typographers: Johannes Riffelmacher, Andre Price
On Valentine’s Day, the gift for her that makes you happy too.
Advertising Agency: JWT, Milian, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriter: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Published: 02/2010
“Reetone. Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out. Easytone. Runtone. Traintone. Reebok. Your move.”
Advertising Agency: DDB, Berlin, Germany
Head of Art Buying: Kim Bianchi
Account Director: Stephen Kimpel
Design Director: Stephanie Barth
Production: Lunik GmbH – Arne Weingart
Stylist: Sara Dunn
Retouching: Adrien Benard, Paris
Resto Van Harte sets up eating-houses where people from the same area can meet each other while enjoying a healthy and cheap 3-course menu. To continue this they depend on financial support of contributors. Loneliness is a problem for more than 300.000 Dutch who have no friends or family. Resto VanHarte wants to get those people out of their solitude and brings them together. To let the contributors experience what the effect is of social solitude, Lowe?Draft a confronting DM-package.
Advertising Agency: Lowe/DraftFCB, Amsterdam, The Netherlands
Campaign on behalf of Adam Le Adam, a charity for the Elderly, with the goal of raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. Over 50% of all suicides are committed by senior citizens. We created the arresting image of an elderly woman knitting a noose to communicate the disturbing phenomenon of elderly suicides.
“Over 50% of all suicides are committed by senior citizens”
Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss
Published: December, 2009
