Smart: Fuel Efficient

February 3, 2010 at 10:07 · Filed under Print

Advertising Agency: BBDO, Montreal, Canada
Creative Director: Cher Campbell
Art Director / Copywriter: Tony Hird
Photographers: Dominique Malaterre, Tilt Inc
Client Services: Genevieve Clement
Published: December 2009

Feltrinelli: Burqa

February 3, 2010 at 10:02 · Filed under Print

“Behind what the media say.”

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Matteo Macchiavello
Published: February 2010

Feltrinelli: Spaghetti

February 3, 2010 at 10:01 · Filed under Print

“The eternal fascism of the italians.”

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Matteo Macchiavello
Published: February 2010

Vanarai Foundation: Water Waste

February 2, 2010 at 17:23 · Filed under Ambient/Outdoor/Direct

Advertising Agency: McCann Worldgroup, Mumbai, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Sandip Gaikwad, Milind Palav
Copywriter: Lolita D’souza
Photographer: Saish Kambli

Parmalat Panna Chef: Lifeguard, Shipwright, Airport

February 2, 2010 at 15:12 · Filed under Print

“Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.”

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Zona 13
Released: December 2009

New Volkswagen Multivan: Skiers

February 2, 2010 at 13:06 · Filed under Print

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci.
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Post Production: Carioca
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Published: January 2010

Viagra: Wood

February 2, 2010 at 11:34 · Filed under Print

Advertising Agency: TBWA\PHS, Helsinki, Finland
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Illustrator: Elisa Konttinen
Photographer: Kimmo Virtanen
Post-production: Fake Graphics
Art buyer: Kirsi Pärni
Published: November 2009

Small World, Language Studies Worldwide: Improve your English

February 1, 2010 at 16:14 · Filed under Print

“Improve your English. Language Studies Worldwide. www.smallworld.ch”

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Thomas Kurzmeyer
Art Directors: Kim Sokola, Rahel Boesinger
Copywriter: Thomas Kurzmeyer
Illustrator: Kim Sokola
Published: November 2009

First Hug: Doormat

February 1, 2010 at 10:15 · Filed under Ambient/Outdoor/Direct

Raise awareness of Hibuk Rishon’s (First Hug) activities, and enlarge the number of volunteers. People are not familiar with the association, let alone its activities. Furthermore, they don’t feel a connection to the abandoned babies because it’s something that’s beyond them – not part of their everyday concerns. People feel more of a connection to things that are tangible. Abandoned babies are not just a statistic in some report. They are real and defenseless and in need of people’s help. To give people a feeling of responsibility for the abandoned babies by demonstrating that these babies are in fact real and in need of help.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Isreal
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Aia Bechor
Copywriter: Tom Reuveni
Account Executive: Elad Kuperman
Studio: Eyal Orlee
Published: January 2010

Legambiente: Lined paper, Checkered paper

February 1, 2010 at 07:55 · Filed under Print

“Don’t waste. Responsible consumption multiplies resources.”

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Luca Ghilino
Copywriter: Michele Picci
Photographer: LSD
Published: January 2010