TV spot for Paso de los Toros, the tonic water of Pepsico, claiming to “cut out the sweetness of St.Valentine’s Day”.
Advertising Agency: BBDO, Buenos Aires, Argentina
Executive Creative Directors: Ramiro Rodriguez Cohen / Rodrigo Grau
Creative Directors: Gabriel Huici / Jorge Ponce Betti
Art director: Gabriel Huici
Copywriter: Jorge Ponce Betti
Account Director: Daniel Albamonte
Account Executive: Cecilia Pacifico
Planning: Florencia Leonetti
Head of Production: Verónica Zeta
Producer: Jimena Oliva
Production company: Landia
Director: Matías Moltrasio
Editor: Tomas Elizondo
Post production company: Reino Buenos Aires
Sound: La Casa Post
Music: Animal Music
Advertisers’ supervisors: Federico Bluthgen, Santiago Murray, Soledad Azarloza
