Advertising Agency: McCann Worldgroup, Mumbai, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Sandip Gaikwad, Milind Palav
Copywriter: Lolita D’souza
Photographer: Saish Kambli
Vanarai Foundation: Water Waste
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casper the friendly GHOST said,
uhmm.. what does it say???
uberVU - social comments said,
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Packaging design said,
Nice idea
ele said,
non mi sembra difficle capire “what does it say?” Casper. Anzi mi sembra molto evidente. Ma l’idea della pagina girata è stata fatta meglio vedi Duval Guillaume Belgio oro a Cannes.
casper the friendly GHOST said,
now.. i ain’t stupid, i get the contradiction, but still, i didn’t see why the plastic sheet between the pages, i was hoping that the text would clarify it.
yea nice idea, but imo the presentation was unclear enough that i did not get it the first time, even on a good 22″ monitor.
Herro said,
The advertisement is made of 3 pages. When you flip the clear sheet in the center, you switch who has the water flow from right to left, tooth brushing to drinking water.
This gets across the message that it is all the same water, an even trade.
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