Amnesty International: Domestic violence, Expulsion, Police
Advertising Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bereche
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Archive for March, 2010
Fowin: Eggplant, Cucumber, Banana
“Get her back. Fowin. Sexual efficiency ring.”
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wutthinun Jundafai
Copywriter: Thidarat Nitikijphaiboon
Published: February 2010
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AIA: Luna Park
AIA, Agricola Italiana Alimentare, is one of the prime italian farm in the meat industry.
“Add fun to your meal. AIA”
Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Copywriter: Riccardo Ciunci
Art Director: Mattia Montanari
Post production: Roque
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Dr Morepen, Adam Extra Long Condoms: Coconut tree, Restaurant, Swimming Pool
“Adam Extra Long Condoms.”
Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director / Copywriter / Illustrator: Ashish Sadare
Published: November 2009
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Land Rover Defender: Rhino
Advertising Agency: Y&R, Rome, Italy
Creative Director:Vicky Gitto
Art Director:Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: FM Photographers
GroupClientDirector: Marco Ruggeri
Account Manager: Roberta Lancieri
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Mars Petfood Frolic: Pool, Hotel, Limo
“She’s only with him for his biscuits.”
Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Clive Stewart
Art buyer : Sylvie Etchemaite
Post-Production : Clive Stewart/Picto
Published: March 2010
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Nissan Qashqai: Window, Clothes
“Qashqai. Urbanproof.”
In the cities that seem more crowded and tougher than ever, each day is a battle for a parking spot or a minute less in your delay. Nissan Qashqai is the perfect car to confront the urban jungle – as the true crossover, it perfectly combines the capabilities of an off-road, 4×4 car, with the intuitive but long crafted city skills offered by a compact car. We valued the concept – “urban adventure” – through a series of layouts that pays a compliment to our target’s intelligence: only one detail reveals that it’s actually an urban landscape (a lighted window or washed clothes for air dry).
Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Digital Artist: Cristian Costea
Published: March, 2010
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Elisava: I am not an artist
International campaign launched through the most important magazines in the world in the sector of graphic design, communications and trends (Creative Review, Print, I-D…). The campaign questions the idea of designers as artists, defining them as workers, professionals, ironically using highly “artistic” executions and positioning the school as a place that introduces professionals for the labour market.
Advertising Agency: Soon in Tokyo, Barcelona, Spain
Directors: Johnny Kelly, Matthew Cooper
Creative Directors: Angelo Palma, Javi Donada
Copywriter: Angelo Palma
Designer: Thiago Monteiro
Designer: Javi Donada
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Evian: We’re all babies inside
Evian continues the baby mania in this new print campaign from BETC Euro RSCG in Paris. Shot by fashion photographer Nathaniel Goldberg, the ads features ‘real people’ rather than models, and contain the new Evian strapline: Live Young.
Here the Rollerbabies film.
Advertising Agency: BETC Euro RSCG, Paris, France
Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Copywriter: Valérie Chidlovsky
Photographer: Nathaniel Goldberg
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Adorama: Riot, Fire, Streaker
“Life doesn’t stop for pictures.”
Advertising Agency: DDB, New York, USA
Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Scott Cooney
Photographer: Craig Cameron Olsen
Imaging: John Cason, Aaron Needham
Published: February 2010
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Burger King: Chucky, Freddy, Jason, Scream
We were asked to communicate that Burger King stays open until the wee hours of the morning. Thomas and Kris came up with the following campaign showing the villains of the night that we know all to well, enjoying their favourite meal after a umm night out. The ads were shot in South Africa and Dubai by French photographer Ben Dauchez and retouched by Thomas himself. A job well done! The series comprises of four ads which will run in press and outdoor.
“Open late. Now open until 4AM every night. Burger King. Have it your way.”
Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographer: Ben Dauchez
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DFM Vans: Whale, Elephant
“And there is still room.”
Advertising Agency: Euro RSCG, Bogotá, Colombia
General Creative Director: Jimmy Vargas
Cretive Director: Bryan Moreno
Art Director: Gustavo Mantilla
Copywriter: Bryan Moreno
Illustrator: Mauricio Rodríguez
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Salvation Army: Coin-shells, Bed
“Roof over head and a bed to sleep in.”
Advertising Agency: Try, Oslo, Norway
Art Director: Karin Lund
Copywriter: Oystein Halvorsen
Photographer: Sigve Aspelund
Published: January 2010
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Volkswagen Lane Assist: Bear, Fox
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Till Eckel, Johannes Hicks
Art Director: Lisa Berger
Copywriter: Ingo Isabettini, Manuel Wenzel
Agency Producer: Bernd Bluhme
Production Company: Wanda, Berlin
Director: Wilfrid Brimo
Executive Producer: Fabian Barz
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Peter MacCallum Cancer Centre: Take a break from the sun
“Take a break from the sun.”
Advertising Agency: CHE, Melbourne, Australia
Executive Creative Director: Jason Ross
Deputy Creative Director: Richard Ralphsmith
Art Director: Josh Murrell
Copywriter: Sharon Condy
Producers: Connie Leone, Loreta Zaruski
Account Manages: Meagan Bell, Ebony Moore
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Old Spice: Armpit Mountain, Smell Like a man, Different Scents for Different Gents
Advertising Agency: Wieden+Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Eric Baldwin, Jason Bagley
Copywriter: Jason Kreher
Art Director: Eric Baldwin (CD)
Agency Executive Producer: Ben Grylewicz
Agency Producer: Sarah Shapiro
Production Company: The Directors Bureau, Los Angeles
Director: Mike Mills
Executive Producer: Cayce Chambers Cole
Line Producer: Emily Skinner
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CNAC (National Anti-Counterfeit Committee): Watch, Shoes, Perfume
“Conterfeiting finances organized crime. It’s in the terrorists’ utmost interest for you to buy counterfeit products.”
Advertising agency: DAFTFCB, Paris, France
Creative Director: Xavier Beauregard
Art Director: Sebastien Zanini
Copywriter: Pierre-Marie Faussurier
Photographer: Oliver Rheindorf
Published: December 2009
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Rhythm House: Anti-Piracy Campaign Voodoo
“Online Piracy is killing your favourite artist.”
Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumar
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Photographer: Aditya Bobhate
Doll Artists: Madhukar Bonkar, Danica D’souza
Published: October 2009
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Rhythm House: 50Cent Voodoo, Kiss Voodoo, LadyGaga Voodoo
Campaign strives to inform people that online piracy has grave repercussions on the very artists they love. Actual dolls were created and then shot. The voodoo pins in the shape of download cursors were actually poked onto the posters.
Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumar
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Additional credits: Madhukar Bonkar, Danica D’souza (Doll Artists)
Published: October, 2009
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Pattex: Glued Art
It was noticed that the majority of people perceive super glue as an adhesive to stick two pieces of a broken item back together, Pattex wanted to shift that perception and reinforce Pattex’s capability of sticking a multiple of surfaces together firmly. They create 3 installations made of scraps glued together and place them in high traffic areas, Faculty of Apllied arts, Azher Park and another populous Public Garden in Sayeda Zienab where they were admired by passers by. The event started on 02-10-2010 and continued for 3 days. Over 5200 people saw the installations, and a lot of questions were raised such as the price, places of distribution, ect… Consumers were shown first hand the effectiveness of Pattex Glue and its various uses.
Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Additional credits: Ahmed Foula (Sculptor)
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Nissan Xtrail: Confused, Lost, Baffled, Perplexed
Road/Street signs in Egypt are unfortunately very misleading. A new car with built-in GPS will definitely come in handy.
The Arabic sign reads: Abdallah Fekry Street
The English sign reads: Abd El Salam Zaki Street
Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban
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Channel – The Biggest Loser: Gut Loser
Outdoor to promote Channel 10′s 2010 series of The Biggest Loser.
Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Simon Budzevski
CopywriterJonathan Drapes
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