Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Regional Executive Creative Director: Sion Scott-Wilson
Chief Creative Officer: Maru Kopelowicz
Art Director: Christopher Jones, Mark Hendy
Copywriter: William Goh
Producer: Leah Gacal
Photographer: Tariq Dajani
Retoucher: Mirage Imaging
Account manager: Heidi Afifi
Senior Account Director: Joanne Miserandino, Stephane Wahlen, Hamid Naqvi
Other Credits: Muhammed Jifri, Amr Elkashashi
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great!!
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This post was mentioned on Twitter by nathasz: RT @ibelieveinadv: Ariel: Ultrasound: http://www.ibelieveinadv.com/2010/03/ariel-ultrasound/...
Don’t get it Oo ! Can someone explain me please ??
I also dont get it, I must be very stupid
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the washing machine is meant to look like an ultrasound scan from when your pregnant, saying ariel makes your clothes new.
I really wouldn’t have seen it if you wouldn’t have told me, John. Even then, it’s difficult. Great idea, awful execution.
i saw it immediately, but i hate it. rather than making me think of an ultrasound, it made me think of someone actually putting their baby in the washing machine. i think it was a huge mistake
Thanx for the explanation 
It’s a very great Idea, but i really think this is too hard too see for a lot of people.
They probably wanted to make a very subtle touch, but there, it’s not obvious to see.
Drowning Baby ?…
Are you out of your mind…a mums worst nightmare. This AD is seriously sick. Baby in a washing machine….lol lol
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