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BSA Foldman: Pack and Go Poster and Carton

March 13, 2010 at 15:18 · Filed under Ambient/Outdoor/Direct

The foldable bicycle from BSA was printed on real cartons and placed at key BSA GO outlets in a way that no packing box has ever been before. Customers were drawn to this intriguing poster that could be taken down and folded in to box, ready to take. Succinctly driving home the ease of folding the cycle and it’s primary benefit – Pack and Go. A folded version of the carton was also placed at the counter as an information “boxlet” inviting customers to take one home now!

Advertising Agency: JWT, India
Creative Directors: Senthil Kumar, Abraham Karimpanal
Art Director: Batul Turab
Copywriter: Arjun
Photographer: Akash Anandh
Published: December 2009


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BSA Foldman: Pack and Go Poster and Carton | Simple, effective and affordable small business marketing said,

March 13, 2010 @ 15:57

[...] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Tags: Carton · Foldman · Pack · [...]

BSA Foldman: Pack and Go Poster and Carton | Simple, effective and affordable small business marketing said,

March 13, 2010 @ 15:58

[...] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Enjoyed this article?WebsiteWordpress [...]

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March 13, 2010 @ 19:02

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March 16, 2010 @ 00:49

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