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Marie Claire: Make Up

“Every year Marie Claire produces ‘The Naked Issue’ in which famous celebrities go nude for a good cause. To raise awareness for this, we produced posters that used provocative crops to make naked bodies seem like faces being prepared for a shoot.”

Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriter: Mike Pearson, Carla Kotze
Photographer: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett


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Marie Claire: Make Up | Simple, effective and affordable small business marketing said,

March 16, 2010 @ 01:02

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Marie Claire: Make Up | Simple, effective and affordable small business marketing said,

March 16, 2010 @ 01:03

[...] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Tags: Claire · [...]

rs gold said,

March 16, 2010 @ 01:52

Thank you for sharing out.

Roy Schellekens said,

March 16, 2010 @ 10:37

Nice visual approach!

tobias said,

March 17, 2010 @ 21:21

Nice

uberVU - social comments said,

March 18, 2010 @ 06:00

Social comments and analytics for this post…

This post was mentioned on Twitter by giedrius: Marie Claire: Make Up http://ow.ly/16OBdt...

An Honest Bird said,

May 3, 2010 @ 22:48

ahhhhh , u bunch of cribbers , Leo Burnett , Frankfurt , Germany did this idea for Wella a while back !!!!! Where is the originality , oh where oh where has it gone !
A slight twist , an original maketh it not .

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