Monti Fitness is the only gym in the “Rione Monti” area of Rome, a neighbourhood full of typical Italian restaurants. They had to promote the gym in the neighbourhood and increase the number of members. In order to reach people when they’re thinking about their weight the most (after lunch), they printed a series of exercises on the back of restaurants receipts with an accompanying message inviting them to come and “burn of their meal”.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Manuel Musilli, Laura Sordi
Art Director: Daniel James Ieraci
Copywriter: Leonardo Cotti
Published: January, 2010