Neenah’s reputation for specialty paper overshadows its sustainability initiatives. The task is to convince individuals and companies that premium-quality paper should not come at the expense of the environment. This campaign celebrates the beauty in the cycle of life and death. Portraits of animals that expired of old age in their natural habitat depict the long-term effect of Neenah’s commitment to the conservation of natural resources.
“Died 21/10/09 of complications arising from old age. The most carbon conscious paper company on Earth.”
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Executive Creative Director : Komal Bedi Sohal
Creative Directors: Shahir Zag, Komal Bedi Sohal
Creatives: Shahir Zag, Komal Bedi Sohal
Planner: Nadine Ghossoub
