“HELLO. France welcomes her English friends. We look forward to a nice 100th anniversary match.”

In anticipation of the final Six Nations rugby match tomorrow, Nike is launching a print and OOH campaign that humorously plays on the classic rivalry between the French and English Rugby squads. In the history of the Six Nations, the battle between France and England has always been the most fierce and respected match-up. Nike wanted to pay homage to the tournament finale, also known as ‘The Crunch’, with a clever play on the way the French treat their English guests. A warm welcome from the French rugby team to their arch rivals, England. What makes this match even more exciting is that it not only marks the 100th Anniversary since their first match-up, if France beats England they will take the Grand Slam Trophy home.

Advertising Agency: Wieden+Kennedy, Amsterdam,
Agency website: http://www.wk.com
Creative Director: Mark Bernath and Eric Quennoy
Art Director: Craig Williams
Copywriter: Dave Smith
Photographer: Christian Weber
Head of Art Buying: Andrew Koningen
Account Team Gene Willis, Frederic Point
Published/Released: 19 March 2010