Make that the creatives love us and pay homage to them as the most creative proofreading service they have ever heard of. They create a 3 step solution. Step 1: Shock effect! They sent them a personal stamp with many, many terrible spelling mistakes. Step 2: Show effect! By using the stamp the terrible spelling mistakes disappear as if by magic – and the correct writing is stamped onto the paper. Step 3: Learning effect! Lektorat Winkel is working as silent, accurate and fast as the magic stamp. The creatives loved them and paid homage to them as the most creative proofreading service they have ever heard of. 60% called to learn more about Lektorat Winkel.
Neenah’s reputation for specialty paper overshadows its sustainability initiatives. The task is to convince individuals and companies that premium-quality paper should not come at the expense of the environment. This campaign celebrates the beauty in the cycle of life and death. Portraits of animals that expired of old age in their natural habitat depict the long-term effect of Neenah’s commitment to the conservation of natural resources.
“Died 21/10/09 of complications arising from old age. The most carbon conscious paper company on Earth.”
Description of Ambient execution: We wrote Metro messages on abandoned cars in Dubai – as if people hadn’t abandoned the country but were rather just using the Metro.
Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Director: Guilherme Nobrega
Copywriter: Claudio Lima
Illustrator: Guilherme Nobrega
Published: March 2010
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officers: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Art Director / Copywriter: kalpesh patankar
Copywriter / Art Director: parixit bhattacharya
Photographer: Wizard Photography, Ralph Baiker
Illustrator: Lee Sin Eng, Tan Kee Hong
Senior Account Director: Nadine ghossoub
“Don’t treat Diabetes to your heart. People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. So, visit your doctor regularly and prevent Heart diseases.”
Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
Published: March 2010
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez
Post Production: Artout
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Pietro Lorusso
Copywriter: Andrea Stanich
Director: Dario Piana
Production: Movie Magic
Sound: Top Digital
To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.
Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retoucher: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough
Problem: Due to on-shelf clutter, Marie Claire’s flagship ‘Naked Issue’ isn’t standing out.
Solution: To create the illusion that a woman had undressed on her way ‘into the Naked Issue’, we created floor decals that look like a trail of clothing which led up to the magazine.
Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriter: Mike Pearson, Carla Kotze
Photographer: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett
“Every year Marie Claire produces ‘The Naked Issue’ in which famous celebrities go nude for a good cause. To raise awareness for this, we produced posters that used provocative crops to make naked bodies seem like faces being prepared for a shoot.”
Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriter: Mike Pearson, Carla Kotze
Photographer: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett
Monti Fitness is the only gym in the “Rione Monti” area of Rome, a neighbourhood full of typical Italian restaurants. They had to promote the gym in the neighbourhood and increase the number of members. In order to reach people when they’re thinking about their weight the most (after lunch), they printed a series of exercises on the back of restaurants receipts with an accompanying message inviting them to come and “burn of their meal”.
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Manuel Musilli, Laura Sordi
Art Director: Daniel James Ieraci
Copywriter: Leonardo Cotti
Published: January, 2010
