When Pifzer wanted to mark Viagra’s 11th birthday, they wanted to do it in typical, tongue-in-cheek Viagra style. A party blower (featuring a Viagra pill pattern) was created to hand out to internal sales teams. The message on the piece encouraged the sales teams to ‘Celebrate Viagra’s 11th birthday’.

Advertising Agency: Taxi, Canada
Executive Creative Director: Steve Mykolyn
Creative Director: Michael Mayes
Art Director: Ryan Semeniuk
Writer: Nikki Jobson
Photographer: Clinton Hussey