home! mail me! grab RRS 2.0 feed

VISA: Go Back to Pompeii

March 16, 2010 at 08:35 · Filed under Ambient/Outdoor/Direct

To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retoucher: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough


Vote now!

 


VISA: Go Back to Pompeii | Simple, effective and affordable small business marketing said,

March 16, 2010 @ 09:00

[...] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Enjoyed this article?WebsiteWordpress [...]

VISA: Go Back to Pompeii | Simple, effective and affordable small business marketing said,

March 16, 2010 @ 09:02

[...] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Tags: back · Pompeii · [...]

blackberry Javelin Curve 8900 Back Door Battery Cover « ColdSip.com said,

March 16, 2010 @ 12:51

[...] I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising … March 16th, 2010 | Tags: 8900, back, Battery, Blackberry, Cover, Curve, Door, Javelin | Category: Blackberry [...]

Kathleen said,

March 17, 2010 @ 14:46

A good viral idea, very memorable. But it has nothing to do with Pompeii’s history.

Pompeii isn’t a lava volcano. It erupted with ash and pumice, burying the city 20m deep. The ash is what allowed archaeologists to uncover the whole city, intact, and to also take casts of the inhabitants in their final locations.

If it had been lava, the town would have burned. It would not have been preserved. There would be NO exhibit at the National Museum if it had be lava. Pompeii would have been irrelevant in history if it had been lava.

Since this is for a museum exhibit, I would expect the advertisers to stick to the facts. Very disappointing.

Visa | Go Back to Pompeii | Volcano Hotmind said,

March 18, 2010 @ 14:28

[...] I believe in Adv) Compartilhe: [...]

HangTen » Archive » Issue 172 said,

March 19, 2010 @ 20:12

[...] 03 Visa Goes Volcanic. [...]

BrightBoxAgency said,

March 26, 2010 @ 21:50

I absolutely love the idea! kudos to whoever came up with this gem.

follow us on twitter! http://twitter.com/BrightBoxAgency

VISA: Go Back to Pompeii « Davidproulx's Blog said,

March 27, 2010 @ 14:42

[...] Go Back to Pompeii By davidproulx VISA: Go Back to Pompeii: [...]

TAXI – BLOG » Blog Archive » Lava said,

April 12, 2010 @ 20:41

[...] Spotted at: I believe in Advertising [...]

RSS feed for comments on this post · TrackBack URI

Leave a Reply