80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”
Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur – Nur Star Media
“If you don’t fight child abuse, who will? Please make a contribution at www.unicef.org/southafrica”
Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield, Mbuso Ndlovu
Copywriters: Ian Franks, Sebastian Schneider
Amnesty International supporters have used the power of words to demand freedom and justice for countless human rights defenders around the world. Our words are proof that when you stand up for human rights, you never stand alone.
Production Company (Animation): Curious Pictures
Director: Rohitash Rao
Director of Photography: David Griffiths
Producer: Pamela Mahan
Voice over: Nazanin Boniadi
Music: Elias Arts
Production Company (Introduction): Pictures in a Row
Director: Peter Lang
Producer: Andrew Halpern
Spokesperson: Morgan Freeman
In case of Hard Battles Against Hares, foxes, pheasants and other frightful enemies We recommend to supply with weapons Also the above listed creatures. To assure them the right to self-defence. Otherwise a loyal combat cannot take place. A fight with unequal weapons is unfair and coward. To be sure to avoid all disloyal fights you just need to abolish hunting.
“These are hard times for the press. According to Reporter Sans Frontières, Italy ranks 49th in the world for freedom of the press. Help us remain a free voice. Subscribe to il manifesto.”
Advertising Agency: TheName, Rome, Italy
Executive Creative Director: Carlos Anuncibay
Creative Directors: Alessandro Izzillo, Daniele Dionisi
Art Director: Alessandro Izzillo
Copywriter: Daniele Dionisi
Account Director: Luca Micheletta
Photographer: Andrea Melcangi
Published: March 2010
Advertising Agency: Bartle Bogle Hegarty, New York, USA
Executive Creative Directors: Calle Sjoenell, Pelle Sjoenell
Art Directors: Maja Fernqvist, Joakim Saul
Copywriters: Maja Fernqvist, Joakim Saul
Production Company: 1st Ave Machine, New York
Director: Tim Brown, Aaron Duffy
Head of Broadcast: Lisa Setten
Senior Producer: Melissa Bemis
Business Director: Ben Malbon
Acct. Manager: Rossa Hsieh
Production Company: 1st Avenue Machine, New York
Director: Tim Brown
Co-Director: Aaron Duffy
DP: Zak Mulligan
Exec. Producer: Sam Penfield
Line Producer: Keely Gould
Editorial Company: Lost Planet
Editor: Charlie Johnson
Assistant Editor: Christopher Huth
Exec. Producer: Krystn Wagenberg
Producer: Meagen Carroll
Telecine: Company 3
Telecine Artist: Billy Gabor
Online Facility: Black Hole
Online Editor: Tim Farrell
VFX Company: Black Hole
Producer: Tim Vierling Audio
Facility: Plush Audio
Engineer: Rob Fielack Music:
Music Supervisor: Sara Matarazzo, Anna Lasxurain, Stephanie Diaz-Matos
Title: Plastic Sunshine
Composed by: Steven Stern and Stuart Hart
Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Director: Maximiliano Sánchez, Mariano Duhalde, Pedro Pappalardo, Fernando Arrossi
Art Director: Pablo Carrera
Copywriter: Rodrigo Raices
Producer: Zoom Desarrollos Digitales
Retoucher: Adrián Anarella
Photographer: Martín Kohler
Advertising Agency: TBWA\NEBOKO, Netherlands
Creatives: Cor den Boer, Jorn Kruijsen, Jeroen van de Sande
Production Company: Czar.nl
Director: Bart Timmer
Director of Photography: Alex Melman
Producers: Hein Scheffer, Robert Nan
Editor: Annelien Wijnbergen
Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Art Director: Paul Meates
Copywriters: Evan Roberts, Katie Britton
Brand Director: Joseph Bruzzaniti
Media: Mediacom
“WHAT IS REALLY TERRIFYING IS TO KNOW THAT SOMEONE IS AFRAID OF A CHILD.
In Congo children are accused and tortured because they are thought to be witches.
Help us to help them.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Edwin Herrera
Copywriter: Marina D’Andrea, Carlo Pinzi
Photographer: Achim Lippoth
Post Production: Germano Finco
Advertising Agency: Young&Rubicam, Paris, France
Creative Director: Les 6
Art Director: Julien Vallon
Art Director: Gilles Rivollier
Copywriter: Montassar Chlaika
Director: Laurent King
Production Company: The Shop
Producer: Benjamin Auberdiac
Post-Production: The Shop, Space Patrol
Sound-Production: The Shop, Séchez vos larmes
“Power tools can cause hearing damage after only 30 seconds. Always wear hearing protection. Visit www.nfd.org.nz”
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Directors: Dave Brady
Copywriters: Joe Hawkins
Deputy Creative Director: Regan Grafton
Agency Producer: Jenni Doubleday
Agency Producer: Nick Conetta
Retoucher: Dennis Monk, Lightfarm Studios
Account Manager: Sarah Burilin
Planner: Lisa Divett
Client General Manager: Louise Carroll
“Speak to someone before you unravel. Come and talk to one of our skilled counsellors. www.leedscounselling.org.uk”
Advertising Agency: McCann Erickson, Manchester, UK
Executive Creative Director: Dave Price
Art Director: Richard Irving
Copywriter: Gerard Edmondson
Photographer: Steve Deer
Typographers: Jamie Axford, Richard Irving
Designer: Ryan Alexander
Tuffy is a plastics company that makes 100% recycled refuse bags. To introduce this fact to the public, we developed communication that dramatises the emotional benefit of choosing a recycled bag over the alternative – you’ll feel good about yourself. We then printed the artwork onto specially made oversized bags and used the bags themselves as the communication medium. We filled the bags and placed them at the epicentre of the V&A Waterfront, which attracts an average foot traffic of 60 274 visitors per day! To maximise the reach, we also hung the plastic bags around the area in a more traditional poster format.
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Group Head / Copywriter: Gavin Whitefield
Art Director: Gareth Cohen
Illustrator: Justin Southey
Photographer: Ian Anderson
Published: April 2010
