How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal. Bar Aurora and Boteco Ferraz added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message.

Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Head of Art: Denis Kakazu
Copywriter: Megan Farquhar
Art Director: Bruno Ribeiro
Head of Production: Nana Bittencourt
Producers: Cecilia Taioli, Mauricio Granado
Account: Fernando Musa, Camila Porto, Samia Paz
Approved by: Pedro Costa
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Paulo Gandra
Editor: Lucas Aires
VFX House: HungryMan, Blackhouse
VFX Technician: Rodrigo Oliveira
Post-Production: Hungryman Team
Audio: A9 Audio, Apollo9