Naked Sydney created this press ad to communicate that Omo and Persil will make your clothes look whiter and brighter. The ad featured in Australian press with a variation created for Earth Hour which featured the street lamp off.

Advertising Agency: Naked, Australia
Creative Director: Sesh Moodley, Paul Swann
Art Director: Sesh Moodley, Kelly O’Rouke
Copywriter: Sesh Moodley, Paul Swann
Photographer: Chris Barlow