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Or Yarok / Nur Star Media: Crashed Car Bottle

April 30, 2010 at 12:54 · Filed under Ambient/Outdoor/Direct

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”

Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur – Nur Star Media


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Or Yarok / Nur Star Media: Crashed Car Bottle | Simple, effective and affordable small business marketing said,

April 30, 2010 @ 13:00

[...] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Tags: Bottle · Crashed · Media · Star · [...]

Or Yarok / Nur Star Media: Crashed Car Bottle | Simple, effective and affordable small business marketing said,

April 30, 2010 @ 13:02

[...] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Enjoyed this article?WebsiteWordpress [...]

Or Yarok / Nur Star Media – Bottle « Please hide. said,

April 30, 2010 @ 13:11

[...] via [...]

hard locker said,

April 30, 2010 @ 19:07

Absolut demolition

LXA said,

April 30, 2010 @ 23:50

Not really original idea. Similar installation was constructed in Moscow, Russia in November, 2009. You can check the official site of this campaign: http://www.bezdtp.ru/. And the following link contains larger images of this monument.

LXA said,

April 30, 2010 @ 23:52

Oops, forgot to paste second link. Here it is: http://www.sostav.ru/news/2009/11/16/s3/.

» Pub:: Or Yarok / Nur Star Media : Crashed Car Bottle said,

May 1, 2010 @ 16:36

[...] Source: ibelieveinadv.com [...]

show said,

May 2, 2010 @ 10:54

Descriptive ad. Yes, “don’t drink and drive” for you; for us.

Riesenkampagne gegen Alkohol am Steuer | Werbeideen auf Marketing Guide said,

May 2, 2010 @ 19:40

[...] Danke   Kategorie: Automobil, Features von Enrico • 02.05.2010 Tags: Alkohol, Autofahrer, outdoor, Unfälle [...]

Don’t drink and drive. — fertYlize said,

May 3, 2010 @ 11:35

[...] agency: Y&R via ibeliveinadv.com [...]

Gustavo P. said,

May 3, 2010 @ 16:06

Nice but already done.

以色列户外公益广告：请勿酒驾 - PADMAG视觉杂志 said,

May 4, 2010 @ 05:30

[...] 抱歉，最初我还以为是绝对伏特加的广告。[via] [...]

酒瓶装的报废车-公益广告-“杜绝酒后驾车” - Melbourner 墨尔本客 ｜ 分享南半球华人的创意生活 said,

August 3, 2010 @ 13:11

[...] 转自：http://www.ibelieveinadv.com/2010/04/or-yarok-nur-star-media-crashed-car-bottle/ [...]

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