“Rinogutt. Breathe Deeply Again.”
Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Photographer: Riccardo Bagnoli
Postproduction: Artout
Advertising Agency: Advantage Y&R, Windhoek, Namibia
Creative Director: Patrick Held
Copywriter: Cobus Theyse
Published: December 2009
“The Sky is a safer place to be. Tampa Air Cargo.”
Advertising Agency: Y&R, Bogota, Colombia
Executive Creative Director: Rafa Barthaburu
Creative Directors: Jaime Duque, Victor Osorio
Art Directors: Jaime Duque, John Mondragon
Copywriter: Rafa Barthaburu, Juan Valdivieso
Producer: Carlos Toro
Illustrator: Pacho Borja, Jaime Duque
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Photographer: Yoram Aschheim
On air: April 2010
Here the film.
Sky tg 24′s editorial line has always been based on objectivity. It challenges us to reflect on whether our opinions are really ours or are imposed by the media. This is the concept the campaign is based on: a series of people expressing an opinion that is very evidently not their own.
Subject Jesus
Balloon: Dow Jones will rise in the next quarter.
Claim: When you have an opinion, are you sure it’s yours?
Subject Marianna
Balloon: If you’re not on Facebook you don’t exist.
Claim: When you have an opinion, are you sure it’s yours?
Subject Michelangelo
Balloon: Football is nothing more than a big business.
Claim: When you have an opinion, are you sure it’s yours?
Subject Sara
Balloon: Women should stay home and raise kids.
Claim: When you have an opinion, are you sure it’s yours?
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Copywriter: Mario Esposito
Art Director: Massimo Verrone
Photographer: Jacopo Benassi
Post Production: Germano Finco
On air: March 2010
Our skin accumulates the damage caused by successive sunburns. Our counter continues to run each time we are exposed to the sun without protection. Mannequins on display at public swimming pools and covered with sticky reminder notes dramatically illustrate the threatening capacity of our skin.
Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Wolfgang Bark
Graphic Design: Roswitha Brülisauer
Advertising Agency: Grey, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira, Pedro Quilaqueo
Art Director: Fernando Maui Gacitúa
Copywriters: Pedro Quilaqueo, Carlos Guerra
Illustrator: Chávez
Art Buyer: Ivalú Vargas
“It barely leave a trace.”
Advertising Agency: Y&R, Bogota, Colombia
Executive Creative Director: Rafa Barthaburu
Creative Director: Jaime Duque, Victor osorio
Copywriter: Juan Valdivieso
Art Director: Jaime Duque, Oscar Muñoz
Producer: Carlos Toro
Account Manager: Alejandro Ellmann
“With retardant. Zensex.”
Advertising Agency: Mayo DraftFCB, Lima, Peru
Creative Directors: Germán Garrido, Ricardo Ortiz
Art Directors: Mariano Escobal, Camilo Astorga
Copywriter: Camilo Astorga
Illustrator: Zeppelin
Additional credits: David Vega
Published: November 2009
“Saving planet from tourists since 2004. Azonzotravel.”
Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Vicky Gitto
Photographer: Stefano Alessiani, Andrea Fumagalli, Marina Repetto, Davide Breghelli
Group Client Director: Francesca Baroni
Published: March 2010
Advertising Agency: JWT, Santiago, Chile
Creative Director: Sergio Rosati, Matias Lecaros
Art Director: Israel Urrutia
Copywriter: Tomás Vidal
Illustrators: Ricardo Villavicencio (LEPNA), Cristian Gastelo-Boris Berstel (DGROAN)
New Tok&Stok campaign help consumers better organize their home DDB Brasil created a campaign that shows how difficult it is to find what we need in a cluttered house. Especially when we are in a hurry. The idea is to transmit the feeling we get when we try to find something in a disorganized place, that is camouflaged in such a mess. At the end says: Without organization, everything hides.
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, João Mosterio, André Pedroso, Daniel
Art Director: Ulisses Razaboni
Copywriter: Marcos Abrucio
Photographer: Lucio Libanori, João Ferraz
Illustrator: Quad Studio
Account supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Advertiser´s Supervisor: Regis Dubrule, Ghislaine Dubrule
Advertising Agency: Mayo Draft FCB, Peru
Creative Directors: Ricardo Ortiz, German Garrido
Art Director: Gonzalo Paredes
Copywriter: Gustavo Flores, Gonzalo Paredes, Lato Latorre
Photographer: Luis Miguel Otayza
Retoucher: Diego Zegarra
Producers: Maricarmen Buraschi, Nancy Suzuki Miyagi
Advertising Agency: Grey, Buenos Aires, Argentina
Creative Director: Daniel Fierro
Creatives: Matias Aguilu, Lisandro Cardozo, Tomy Duhalde, Rodrigo Greco, Hernan Kritzer
Director: Andres Salmoyragui
Agency Producer: Topo Barrios, Negro Ibanez
Production Company: Rebolucion
Producer: Marcelo Dovidio
Executive Producer: Patricio
Music: The Hill
Advertising Agency: JWT, Chennai, India
Creative Director: Senthil Kumar
Art Director: Gerald Anith
Copywriter: Gerald Anith
Illustrator: Pravin Arasu, Sivakumar Chinnasamy
Studio Manager: Hari Kumar
Account Supervisor: Priya Bharath
Published: September 2009
