“If you don’t fight child abuse, who will? Please make a contribution at www.unicef.org/southafrica”
Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield, Mbuso Ndlovu
Copywriters: Ian Franks, Sebastian Schneider
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Lovely
Yawn , creatively not finessed thru to the end . Where is the sense of the ‘abuser’s’ presence – shadow , feet etc in the light area under the door . Come on guys , lets seal the deal , this is lazy execution – is it pro bono ? It has that look about it – low production value , sloppy thinking , get it out quickly , hope we win an award kinda stuff . Has an 80′s photo style about it – sentimental & boring – why not see what the French are doing from a color treatment to put this ad into 2010 territory , give it an edgy terrifying feel which it deserves . Where are the ads running , where are the posters displayed ????? What on earth is happening to South African advertising ??? Wallpaper toilet paper .
Look at
Samusocial: Asphaltisation
posted on 3 May 2010
Come come creatives , step up !!!!! Get ur treatments relative to the concept – dont be lazy – u do these kids wrong when u show soft warm glows from where evil lurks !!!!
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