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Archive for May, 2010

Esemmat bug killer spray: Hairspray, Deodorant, Water spray

“Even the sound of it horrifies.”

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Directors / Copywriters: Tolga Ulkumen, Umut Kisa
Illustrator: Tolga Ulkumen
Typographer: Umut Kisa
Brand: Esemmat
Account Supervisor: Melis Yucel
Advertiser’s Supervisor: Tolga Bayraktar
Account Manager: Burcu Ozdemir
Published: April 2010


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Kitadol: Boxer, Thai Boxer

“Get her back. Kitadol Menstrual Period.”

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriter: Fabrizio Baracco, Cristian Martinez
Account manager: Francisco Cardemil


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Nycil: Cooling bus stop

Advertising Agency: Rediffusion-Y&R, Kolkata, India
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy


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Mercedes-Benz W212: Sorry

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer / Production Company: Bernd T. Hoefflin / Element E, Germany
Director: Alex Feil
D.O.P/Lighting/Kamera: Marc Achenbach
Editor/Editing Company: Timo Fritsche / firsteight
Music: Artist/Title: Maximilian Olowinsky, Felix Müller, Florian Lakenmacher / Supreme Music Sound Design/Arrangement: Ben Meinhof / A.R.T Studios
Postproduction: firsteight / Acht Frankfurt


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LG: Class, Cheer, Football

“Don’t lose your contacts. Mobile Data Backup. LG.”

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Copywriters: Sagar Paranjpe, EuJin Foong
Art Directors: Leong Kit Sze, David HK Tan
Photographer: Loh Lin Shan


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Saxsofunny: We play the sound you need

Advertising Agency: DDB, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Cassiano Saldanha, Sergio Valente
Art Director: Max Geraldo
Copywriter: Arício Fortes
Account superviser: Tania Pena
Atendimento: Tânia Pena
Marcel Valvassori: Photografer
Grafic Producer: Edson Harada
Client: Zezinho Mutarelli


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Dylon Fabric Dye: Valentine’s day/Anniversary, Birthday/Christmas

“Give clothes a second chance.”

Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi, Sebastian Burghardt
Copywriter: Luissandro Del Gobbo, Gordian Frank
Photographer: Tony D’Orio
Illustrator: Scott Giannini


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Sundek Surfwear: Avatar Boy, Avatar Girl

“Unplug yourself. Sundek.”

http://www.unplugyourself.org/

Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi, Sebastian Burghardt
Copywriter: Luissandro Del Gobbo, Gordian Frank
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli


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Brandhouse Drive Dry: A Life Wrecked

Brandhouse liquor company’s Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser – a woman killed by a drunk driver – were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Published: November 2009


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Tzabar Travel Agency: Bath, Kitchen, TV

Take your relationship a step backwards
Tzabar Romantic
Vacations for couples
1-700-500-600

Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi
Copywriters: Inbal Barak, Shani Gershi
Art Director: Shani Gershi
Account Manager: Dani Brande
Account Superviser: Sarit Sternhell
Agency Producers: Chaguy Eshel, Nurit Rimon
Photographer: Yaron Yitzhakov


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Cancer Awareness: Check out these boobs

Checkout the website.

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafał Górski
Art Director: Sunil Nair
Copywriter: Krzysztof Nienałtowski
Designer: Adam Smereczyński
Flash developer: Konrad Grzegorzewicz
Technical director: Maciel Topolski
Photographer: Rafał Rebowski
Editing: Iza Koniarz
Producer: Magda Gierej
Account executives: Basia Grabiwoda, Adam Sosnowski, Marcin Kozłowski
Published: March 2010


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Mercedes-Benz: Magazine Corner

“See what lies beyond headlights with Night View Assist.”

Challenge: Even the most powerful headlights have limits. For that reason, Mercedes-Benz offers Night View Assist, which uses infrared technology to enable its driver to see what cannot normally be seen at night. We were asked to show the effectiveness of Night View Assist in an interesting and memorable way.

Solution: In our print solution, the media becomes the message when the viewer folds down the page corner, and it points out a deer on the side of the road. It´s exactly what Night View Assist does for its driver, even on the darkest of nights.

Result: Traffic to the Mercedes-Benz website went up, and dealers noticed increased interest in the Night View Assist feature.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Directors: Jonas Keller, Sönke Busch
Copywriter: Daniel Pieracci
Grafik Designer: Dennis Wagner, Matthias Heyde
Photographer: Alexander Hafemann (Getty Images)


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Vog Socks: Black, Blue, Pink

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director::Ilkay Gürpinar
Creative Director: Emre Kaplan
Art Director: Gamze Ichedef
Copywriter: Ilkay Gurpinar
Account Director: Asli Ceren Aksak


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National Geographic Kids Magazine: Air Pollution, Deforestation, Oil Spill

“Lets not be the joke of the universe. Make Earth Proud.”

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Directors: Andrew Whitehouse, Justin Gomes
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse
Copywriters: Justin Osburn, Clement Langlais
Illustrators: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse, David Whitehouse (Nine Degrees)


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Renault Clio RS: Sandglass

Advertising Agency: Publicis, Frankfurt, Germany
Creative Directors: Stephan Ganser, Volker Schrader, Konstantinos Manikas
Copywriter: Daniel Steller
Designer: Christian Kuzman


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Dulux Paint: Dulux Walls

www.letscolourproject.com

Advertising Agency: Euro RSCG, London, UK
Creative Director: Fernanda Romano
Creative: Fabio Abram
Creative: Braulio Kuwabara
Agency TV Producer: Jodie Sibson Potts
Director: Adam Berg
Production Company: Stink
Production Company Producer: Ben Croker
Editorial Company: Trim
Editor: Paul Hardcastle
Post Production: Glassworks
Music Track: Go Do by Jonsi


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Nike Italy: 3

An instant advertisement published on Italian sport newspapers the day after the Champions League final in Madrid. The snake is the symbol of F.C. Internazionale Milano, winner of UEFA Champions League.

Creative Studio: Surprise!!!, Verona, Italy
Art Director: Giuliano Garonzi
Copywriter: Rino Anzi
Illustrator: Massimo Soprano
Project manager: Stella Karlsson


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Synergetic: Hip Hop

Advertising Agency: Publicis, Frankfurt, Germany

Chief Creative Officers: Stephan Ganser,Volker Schrader

Creative Directors: Nico Juenger, Peter Kaim

Head of TV: Klaus Flemmer
Filmproduction
Postproduction: E&P Commercials

Producer: Holger Siegle

Director: Groebert&Groebert

DOP: Oliver Anlauf

Editor: Thorben Pehlemann

Account Manager: Sven Lohwassser

Music: RGM Studios
Published: May 2010


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