Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer / Production Company: Bernd T. Hoefflin / Element E, Germany
Director: Alex Feil
D.O.P/Lighting/Kamera: Marc Achenbach
Editor/Editing Company: Timo Fritsche / firsteight
Music: Artist/Title: Maximilian Olowinsky, Felix Müller, Florian Lakenmacher / Supreme Music Sound Design/Arrangement: Ben Meinhof / A.R.T Studios
Postproduction: firsteight / Acht Frankfurt
“Don’t lose your contacts. Mobile Data Backup. LG.”
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Copywriters: Sagar Paranjpe, EuJin Foong
Art Directors: Leong Kit Sze, David HK Tan
Photographer: Loh Lin Shan
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi, Sebastian Burghardt
Copywriter: Luissandro Del Gobbo, Gordian Frank
Photographer: Tony D’Orio
Illustrator: Scott Giannini
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi, Sebastian Burghardt
Copywriter: Luissandro Del Gobbo, Gordian Frank
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli
Brandhouse liquor company’s Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser – a woman killed by a drunk driver – were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Published: November 2009
“See what lies beyond headlights with Night View Assist.”
Challenge: Even the most powerful headlights have limits. For that reason, Mercedes-Benz offers Night View Assist, which uses infrared technology to enable its driver to see what cannot normally be seen at night. We were asked to show the effectiveness of Night View Assist in an interesting and memorable way.
Solution: In our print solution, the media becomes the message when the viewer folds down the page corner, and it points out a deer on the side of the road. It´s exactly what Night View Assist does for its driver, even on the darkest of nights.
Result: Traffic to the Mercedes-Benz website went up, and dealers noticed increased interest in the Night View Assist feature.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Directors: Jonas Keller, Sönke Busch
Copywriter: Daniel Pieracci
Grafik Designer: Dennis Wagner, Matthias Heyde
Photographer: Alexander Hafemann (Getty Images)
“Lets not be the joke of the universe. Make Earth Proud.”
Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Directors: Andrew Whitehouse, Justin Gomes
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse
Copywriters: Justin Osburn, Clement Langlais
Illustrators: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse, David Whitehouse (Nine Degrees)
Advertising Agency: Euro RSCG, London, UK
Creative Director: Fernanda Romano
Creative: Fabio Abram
Creative: Braulio Kuwabara
Agency TV Producer: Jodie Sibson Potts
Director: Adam Berg
Production Company: Stink
Production Company Producer: Ben Croker
Editorial Company: Trim
Editor: Paul Hardcastle
Post Production: Glassworks
Music Track: Go Do by Jonsi
An instant advertisement published on Italian sport newspapers the day after the Champions League final in Madrid. The snake is the symbol of F.C. Internazionale Milano, winner of UEFA Champions League.