1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china
Ambient piece created to Raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions.
Creative Directors: Jason Musante, Josh Rubin
Art Director: Michael Arguello
Copywriter: Bassam Tariq
Oh, clever. I like it.
[...] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Tags: Amnesty · Chopsticks · [...]
[...] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Enjoyed this article?WebsiteWordpress [...]
[...] This post was mentioned on Twitter by Terri Nakamura, Demi P, Markysparkly, Kula Design, Juliette Conde and others. Juliette Conde said: RT @terrinakamura: Amnesty Int’l Chopsticks—raising human rights awareness: http://ht.ly/1OGlf [...]
Very clever- would definitely make a consumer hold on to that wrapper and remember that campaign.
RSS feed for comments on this post · TrackBack URI
