Young people make contacts via the internet and in real life faster and faster, and are becoming more and more careless in sexual contacts. One of the latest ways to make contact online is via chatroulette.com. With one push on the button you get in touch with anyone. We saw chatroulette.com as the ideal medium to explain that you have to be careful with varying sexual contacts and that condomerie.com is the place to buy your condoms. The action was broadly picked up by the media, which generated a lot of free publicity and traffic to condomerie.com in the first few weeks after the action has been risen with almost 150%. Condomerie is an Amsterdam based condom shop that calls itself the first specialized condom shop in the world – ‘since 1987’. Apart from an offline shop – located pretty close to the world famous red light district – Condomerie also has an online shop. A good reason to create some international rumour around the brand. They came up with the idea to use the brand new medium Chatroulette to generate traffic to its shop. The topless lady literally conveyed the message: “BINGO. You are now in touch with a HIV infected person. Don’t play Russian roulette in real life”. A message that must have come accross loud and clear to all the ‘wankers’ on Chatroulette.

Advertising Agency: 2010 Amsterdam, The Netherlands