Lost is a show known for its strange plot twists and confusing storylines, that always kept its viewers guessing. So Colenso BBDO decided to have a bit of fun and do the same to promote the show’s 6th and final season, and introduced an outdoor campaign of lost ‘Lost’ billboards. These special build billboards were placed around New Zealand in all sorts of odd places, then they had their photos and were uploaded on TVNZ’s website for the public to guess the locations. Weekly Lost prizes were won by those who guessed right, and new lost ‘Lost’ locations were uploaded as the season went on. And yes, they were finally all found. As for the show itself, who the hell knows what happened
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: nick worthington, Karl Fleet
Art Directors / Copywriters: Jonathan McMahon, Lisa Fedyszyn, Karl Fleet
Group Head: Lou Kuegler
Production Company: Rollercoaster Design
Agency Producer: Paul Courtney
Account manager: Virginia Frankovich
Account Director: – Celeste Pulman
Advertising Agency: The Foundry, Melbourne, Australia
Creative Directors: Annie Price, Pat Baron
Art Director: Matt Hine
Copywriter: Nathan Burley
Photographer: Hugh Peachey
Lego Artist: Kevin Hall
Advertising Agency: Cheil Worldwide, Gurgaon, India
Creative Director: Vedobroto Roy
Art Director: Chetana Prasad
Copywriter: Vedobroto Roy
Illustrator: PaintBox
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Denis Kakazu, Paulo Engler, Adriana Franco
Copywriter: Rafael Campos, Erick Stossel
Illustrator: Boreal
Photographers: Denis Kakazu, Paulo Engler
Advertising Agency: DSG Dialog Solutions, Germany
Creation: Christian Wilfer, Alexandra Lier
Director’s Names: Takeuchi Taijin, Peter Göltenboth
Production Company: BIG FISH
Production Designer: Serban Rotariu
Advertising Agency: Euro Rscg, Lisbon, Portugal
Creative Director: Pedro Magalhães
Copywriter: José Vieira
Art Director: Sara Ferreira
Photographer: Filipe Rebelo
France’s first lady Carla Bruni has launched Born HIV Free, a campaign to highlight the plight of the hundreds of thousands of babies born each year with HIV. To mark the launch, Passion Paris animation collective Bonzom have created a free floating, phantasmagorical film, Baby In The Sky. Full of vivid colour and tinged with a dreamlike quality, the film follows a baby as it takes flight and embraces an HIV-free future. “The idea was to avoid playing on this concept of guilt to encourage people to give, more to promote the feeling of sharing and desire. In the case of mother-to-child HIV transmission, the drugs are available – the problem is one of mobilization,” explain Passion Paris executive producer Marc Bodin-Joyeux and Jack from Bonzom.
Agency: Global Fund
Production Company: Passion Paris Production
Director: Jack Antoine Charlot@Bonzom
Executive Producer: Marc Bodin-Joyeux & Claire Potel
Animation Production: JSCB (Je Suis Bien Content)
Production manager: Marc Jousset Perrine Capron
Script Scenario & Idée Originale: Olivier BARDY & Jack Antoine Charlot
Storyboard: Kalkaire
Art Developement: Kalkaire
Animation: Guillaume Delaunay,Dimitri Lecoussis, Damien Barrau, Davy Durand
Compositing: François Leroy, Jimmy Audoin
Sound design studio: Dîner au Motel
Sound designer: Michael Fakesch & Stéphane Papin
Voice over: Carla Bruni Sarkozy
Air date: Mid May
Music: Amy Winehouse / Universal “Black is back”
Advertising Agency: Butter, Germany
Creative Directora: Matthias Eickmeyer, Romeo Bay
Art Director: Tobias Kentner
Copywriter: Michael Draheim
Photographer: Franklin Berger
Postproduction: Stefan Kranefeld
Published: January 2010
1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china
Ambient piece created to Raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions.
Creative Directors: Jason Musante, Josh Rubin
Art Director: Michael Arguello
Copywriter: Bassam Tariq
“You can’t erase the past. Help write a better future.”
The word, Rwanda, immediately brings to mind thoughts of war, destruction and genocide. With this flip book an image of war turns into an image of hope. It changes the viewer¹s perspective from the past to the future in the same way an education can change a child¹s future from despair to hope. The book is being distributed in multiple locations to raise awareness and donations for this important cause.
Advertising Agency: JWT, Atlanta, USA
Creative Director: Carl Warner
Art Director: Jeff Harter
Copywriter: David Cohen
Photographer: Brad Kaye
Retoucher: Tom Janousek
Published: March 2010
“Once it’s appeared in print, it’s harder to make it go away. World Press Freedom Day, 3 May. Know all about it.”
Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
“Help us keep this beer a buck. Share our billboard.”
Advertising Agency: Leo Burnett Toronto, Canada
Creative Director: Judy John
Creative Group Head / Art director: Paul Giannetta
Creative Group Head / Copywriter: Sean Barlow
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne De Maupeou; Frederic Temin
Director: Tony Kaye
Production: Première Heure Groupe; Supply & Demand; WAM
Advertising Agency: Heimat, Berlin, Germany
Chief Creative Officer: Guido Heffels
Creative Director: Myles Lord
Art Director: Carsten Schubert
Copywriter: Nikolai Diepenbrock
Graphic Design: Erik Prautsch
Research: Nikolai Diepenbrock
Art Buyer: Jessica Valin
Tape Art Design and Installation: El Bocho
Exhibited: November 2009
