“You can’t erase the past. Help write a better future.”
The word, Rwanda, immediately brings to mind thoughts of war, destruction and genocide. With this flip book an image of war turns into an image of hope. It changes the viewer¹s perspective from the past to the future in the same way an education can change a child¹s future from despair to hope. The book is being distributed in multiple locations to raise awareness and donations for this important cause.
Advertising Agency: JWT, Atlanta, USA
Creative Director: Carl Warner
Art Director: Jeff Harter
Copywriter: David Cohen
Photographer: Brad Kaye
Retoucher: Tom Janousek
Published: March 2010
“Once it’s appeared in print, it’s harder to make it go away. World Press Freedom Day, 3 May. Know all about it.”
Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
“Help us keep this beer a buck. Share our billboard.”
Advertising Agency: Leo Burnett Toronto, Canada
Creative Director: Judy John
Creative Group Head / Art director: Paul Giannetta
Creative Group Head / Copywriter: Sean Barlow
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne De Maupeou; Frederic Temin
Director: Tony Kaye
Production: Première Heure Groupe; Supply & Demand; WAM
Advertising Agency: Heimat, Berlin, Germany
Chief Creative Officer: Guido Heffels
Creative Director: Myles Lord
Art Director: Carsten Schubert
Copywriter: Nikolai Diepenbrock
Graphic Design: Erik Prautsch
Research: Nikolai Diepenbrock
Art Buyer: Jessica Valin
Tape Art Design and Installation: El Bocho
Exhibited: November 2009
“See better in the dark. The night vision assistent of Mercedes-Benz.”
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss, Thomas Niederdorfer
Art Directors: Volkmar Weiss, Georg Feichtinger
Copywriters: Thomas Niederdorfer, Lukas Grossebner
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Matthias Spaetgens, Oliver Handlos
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Reto Caffi
Production Company: Element E Filmproduktion GmbH
Post Production: Deli Pictures GmbH
Music Arrangement: Supreme Music
Advertising Agency: Memac Ogilvy, Dubai, UAE
Creative Director: Ramzi Moutran
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Director: Jac the Awesome
Production Company: Muddville Dubai
Animation, Post Production: Muddville Dubai
Additional credits:
Published: May 2010
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Sebastián Garín, Pablo Gil
Creative Directors: Diego Rubio, Coco Olivera
Head of Art: Cecilia Ognio
Copywriter: Francisco Jose Ibarrola
Art Director: Emiliano Jabiu
Photographer: Juan Mathé
Retouch: Juan Erasmo
In Italy, there is very low penetration and awareness of online laundries. Their task was to create awareness and engage the target by stressing the two main benefits of this essential service: Speed and simplicity. The identified a niche target among young managers and professionals: these busy individuals work long hours and have difficulty finding an open shop when they leave their office. They mailed 1,000 targeted DMs. Because their target was time strapped, they strove to relieve their everyday pressures by making the package both fun and engaging. And if they enjoyed it… they’d actually need their service! Why? Because they encouraged them to splat a tomato. Whitin 4 weeks 32% of the recipients registered on the site lavonline.it, and 8% tried their service. The overall site traffic increased by 15%.
“It’ll be a hard blow for stains.
To get the idea behind our service, hit this T-shirt.
If you really want to try it out, register now on www.lavonline.it”
Advertising Agency: DDB Group, Milan, Italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Creative Director: Sergio Muller
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Account Director: Simone Lucarelli
Photographer: Michele Gastl
TV Director: Giulio Mangosi
Published: February, 2010
Advertising Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Directo : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Photographer: Cedric Delsaux
Advertising Agency: Y&R, Jakarta, Indonesia
Executive Creative Director: Sachin Ambekar
Associate Creative Director / Copywriter: Ahmad Fariz
Art Director: Rizki Darmawan
Photographer: Studio 13
