Young people make contacts via the internet and in real life faster and faster, and are becoming more and more careless in sexual contacts. One of the latest ways to make contact online is via chatroulette.com. With one push on the button you get in touch with anyone. We saw chatroulette.com as the ideal medium to explain that you have to be careful with varying sexual contacts and that condomerie.com is the place to buy your condoms. The action was broadly picked up by the media, which generated a lot of free publicity and traffic to condomerie.com in the first few weeks after the action has been risen with almost 150%. Condomerie is an Amsterdam based condom shop that calls itself the first specialized condom shop in the world – ‘since 1987’. Apart from an offline shop – located pretty close to the world famous red light district – Condomerie also has an online shop. A good reason to create some international rumour around the brand. They came up with the idea to use the brand new medium Chatroulette to generate traffic to its shop. The topless lady literally conveyed the message: “BINGO. You are now in touch with a HIV infected person. Don’t play Russian roulette in real life”. A message that must have come accross loud and clear to all the ‘wankers’ on Chatroulette.
Advertising Agency: 2010 Amsterdam, The Netherlands
Advertising Agency: Rediffusion Y&R, Kolkata, India
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy
Illustrator: Tiyasa Das
Published: January 2010
Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Art Director: Cameron Harris
Copywriter: David Harsent/Cameron Harris
Photographer: Simon Harsent
Advertising Agency: Mayo Draft FCB, Peru
Creative Directors: Ricardo Ortiz, German Garrido
Art Directors: Mariano Escobal, Gabriel Capurro
Copywriters: Jefferson Cortavarria, Juan Miguel Morales
Illustrator: Gabriel Capurro
“When coral reefs disappear, mankind will follow. Visiti www.conservation.org to see how you can help.”
Advertising Agency: Grey, Jakarta, Indonesia
Executive Creative Director: Ali Shabaz
Creative Director: Agus Arbana
Art Director: Johan Wangarrij
Copywriter: Abimanyu Satrio
Account: Saiful Anwar, Poppy, Juria Haruni
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Francesco Fallisi
Copywriter: Francesco Emiliani
Post Production: Francesco Fallisi
Illustrator: Francesco Fallisi
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Marco Giannelli (Pernil)
Advertiser’s Supervisor: Enrique Lipszyc
Planner: Cintia Gonçalves
Art Director: Andre Gola
Typographer: Jose Roberto Bezerra
Make people aware that new Ariel Pro-zim 2 can remove even stains that are normally impossible to get rid of. Stain By Numbers kits were sent to specifically targeted opinion leaders so they could experience the results themselves. Each kit contained: 1 fabric canvas. 7 impossible stains. 1 Ariel Pro-zim2 sample. Simple instructions made certain that each person, regardless of artistic ability, was able to create a true work of art… and watch it all disappear afterwards.
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva, Neil Harrison
Art Director: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi
Production Company: Power Print, Acacia Projects
Photographer: Dave Kennedy
Additional credits: Jihad Hamza, Hamid Naqvi, Heidi Afifi
“Your Ford now with the new Dual Clutch Gearbox PowerShift. Feel the difference.”
Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Pedro Úrbez
Art Director: Javier Senovilla
Copywriter: Juan Pedro Moreno
Photographer: Bank of images
Advertising Agency: TBWA\OSLO, Norway
Creative Director: Erik Heisholt
Art Director: Doffen
Copywriter: Simen
Illustrator: Chickenrhino, Fadlabi, Simen, Doffen with friends
Additional credits: Nicholas McLean, Benjamin Aker, Vincent Vestly
Published: April 2010
“Without recycling garbage remains garbage. Tetra Pak package is 100% recyclable and is used for producing paper. Separate your waste for further recycling.”
Advertising Agency: Provid, Kiev, Ukraine
Creative Director: Kirill Chichkan
Art Director: Valentin Minchuk
Copywriter: Alexander Valyukh
Designer: Eugene Ovchar
Account manager: Elena Zayats
Photographer: Alexander Zhadan
Production: Positive Photoproduction, Kiev, Ukraine
Post-production: Artem Kolomiychuk, Dima Aksenov
Published: May 2010
The next big thing from Starbucks, isn’t Starbucks. To celebrate the launch of the new Seattle’s Best Coffee identity, Seattle-based Creature (www.welcometocreature.com) and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo. Along the way, the company launched its first new piece of content under the new identity with the “building take over” video – check it out at www.seattlesbestcoffee.com (scroll to the bottom of the page). The new logo is designed to be a flexible, universal symbol that is as comfortable in a quick-serve restaurant as it is in a café or on a canned product or package in a grocery store. It reflects the new direction for the company using symbols associated with the coffee experience (a cup, a drop, a smile) in an unexpected way.
Advertising Agency: Creature, USA
Chief Creative Officer: Matt Peterson, Jim Haven
Design Director: Steve Cullen
Designers: Ramon Vasquez, Clara Mulligan
