Archive for May, 2010
May 17, 2010 at 17:49 · Filed under Ambient/Outdoor/Direct
To launch HP Touchsmart PC, a computer with touchscreen technology, the Touchsmart Graffiti Wall was created. Turbo, the most famous graffiti artist in Turkey was responsible for the artwork of the wall, where 3 Touchsmarts were attached. People could draw their own graffitis with their fingertips and submit them to a hotsite. On the hotsite, where it’s also possible to create new artworks, all the participants are competing for a HP Touchsmart PC until the end of this month. The stunt also counted with a press event held in one of the most popular art galleries in Istanbul. More than 100 journalists tried the product and received a t-shirt personalized by Turbo.
Advertising Agency: Torke Boutique Guerrilla, Turkey
Published: April 2010
May 17, 2010 at 15:46 · Filed under Print
“Movement inspires us. Kinetic Design Attraction is the new Ford design language, drawing car lines based on movement.”
Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Art Director: Miguel Usandivaras
Copywriter: Joaquin Espagnol
Photographer: Martin Sigal
Published: October, 2009
May 17, 2010 at 10:44 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Ogilvy Group, Kiev, Ukraine
Creative Director: Will Rust
Art Director: Will Rust
Copywriter: Sasha Doroguntsova
Additional credits: Account: Sveta Polyakova
Published: April 2010
May 17, 2010 at 07:41 · Filed under Ambient/Outdoor/Direct
Give up power for one hour, Earth Hour.
Advertising Agency: Ogilvy Group, Kiev, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sasha Doroguntsova
Account: Oksana Sapiga
Published: March 2010
May 16, 2010 at 00:15 · Filed under Print
Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Director: Marco Versolato
Art Director: Leandro Hermann
Art Director: Daniel Salles, Axel LEvay
Copywriter: Fábio Barbato
May 15, 2010 at 05:48 · Filed under Print
Advertising Agency: TBWA\Instanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Director: Ozan Can Bozkurt
Copywriter: Volkan Karakaşoğlu
Account Director: Burcu Özdemir
Account Supervisor: Riella Adoni
Published: April 2010
May 14, 2010 at 22:47 · Filed under Print
Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director::Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Director: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu
Published: April 2010
May 14, 2010 at 10:33 · Filed under Print
“Resident Evil. You are on the menu.”
Advertising Agency: Y&R, Dubai, United Arab Emirates
Group Creative Director: Michael Blore
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: Clive Stewart
Illustrator: Andrew Newman
Illustrator: Wayne @ Dxf
Senior Account Director: Nadine Ghossoub
May 14, 2010 at 10:33 · Filed under Ambient/Outdoor/Direct
Leo Burnett Melbourne, working on an international Procter & Gamble brief, brought springtime early to a grey and gloomy Toronto park. Taking socks, t-shirts and other items of clean laundry we fashioned them into colourful flowers and scented them with Bounce. We then used them to help a leafless tree blossom back into life. Passersby could pick the fabric flowers, smell them and unravel them to discover the source of the spring fresh scent was something that they could bring to their own laundry with Bounce dryer sheets.
Advertising Agency: Leo Burnett, Melbourne, Australia
Executive Creative Director: Jason Williams
Art Director: Lauren Doolan
Copywriters: Eamonn Dixon, Andrew Woodhead
May 14, 2010 at 10:26 · Filed under Print
“Three flavours to go. Go where? Well… I don´t know. Where are you going now?”
“How are you going? Going fine? OK? Going back? Or just going away?”
“Wanna go where? Away? Out? Or just wanna go crazy about?”
“Should I go or should I go?”
Advertising Agency: W/McCann, São Paulo, Brazil
Creative Directors: Milton Mastrocessario, Fabio Matiazzi
Art Director: Fabiano de Queiroz “Tatu”
Copywriter: Ana Dolabela
Illustrator: Mulheres Barbadas
Published: April 2010
May 14, 2010 at 10:22 · Filed under Print
“The Things You Touch Stay With You.”
Advertising Agency: Young & Rubicam, New York, USA
Executive Creative Officer: Scott Vitrone, Ian Reichenthal
Creative Director: Guillermo Vega, Icaro Doria, Meg Rogers
Associate Creative Director/Art Director: Corey Rakowsky
Associate Creative Director /Copywriter: Kleber Menezes
Producer: Helen O’Neill
Account Executives: Mary Ellen Kenney, Jennifer Li, Karine Nguyen Huu
Photographer: Jamie Chung
Digital Artist: Raul Pardo
May 14, 2010 at 10:20 · Filed under Print
Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
Creative Director: Salvador Lister
Art Director: Kriss Suarez
Copywriter: Salvador Lister, Manuela Rondon
Illustrator: Kriss Suarez
Additional credits: Hans Daniel, Tonny Molina
Published: May 2010
May 13, 2010 at 22:27 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Producer: Mihai Draghici, Eugen Alexe
Account manager: Roxana Matasel
May 13, 2010 at 15:40 · Filed under Print
“Take your day everywhere, 6 LED headlight.”
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Directors: Hernán Jauregui, Pablo Battle
Creative Director: Fernando Tchechenistky, Lisandro Grandal
Art Director: Alejandro Hara
Copywriter:Emilio Yacon
Illustrator: Katherine Dossman
Photographer: Julian Russo
Retouch: Gabriel Vañek
Published: March 2010
May 12, 2010 at 19:50 · Filed under Print
Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: CHris Garbutt
Art Director: Eve Roussou
Copywriter: Benjamin Bregeault
Illustrator: Eve Roussou
Photographer: Fabrice Robin
Retouch: Frederic Witzgall
