Lenor: Flower Wraps

May 13, 2010 at 22:27 · Filed under Ambient/Outdoor/Direct

Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Producer: Mihai Draghici, Eugen Alexe
Account manager: Roxana Matasel

Energizer: Fisherman, Jogging, Mechanic

May 13, 2010 at 15:40 · Filed under Print

“Take your day everywhere, 6 LED headlight.”

Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Directors: Hernán Jauregui, Pablo Battle
Creative Director: Fernando Tchechenistky, Lisandro Grandal
Art Director: Alejandro Hara
Copywriter:Emilio Yacon
Illustrator: Katherine Dossman
Photographer: Julian Russo
Retouch: Gabriel Vañek
Published: March 2010

Pictionary: Dog, Miss Universe, Grooming

May 12, 2010 at 19:50 · Filed under Print

Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: CHris Garbutt
Art Director: Eve Roussou
Copywriter: Benjamin Bregeault
Illustrator: Eve Roussou
Photographer: Fabrice Robin
Retouch: Frederic Witzgall

Schlüssel & Schloss: Crowbar

May 12, 2010 at 19:47 · Filed under Ambient/Outdoor/Direct

To advise to the increasing number of housebreakings in summertime, a lock and key service wanted to advert his cost-free home security analyse. They developed a direct mailing which looked like a real crowbar and put the mailing into frontdoors of flats and family homes. 43 households made demands on the cost-free home security check from Schlüssel & Schloss and improved effectively their security at home.

“Make your home secure. With security measures from Schlüssel & Schloss.”

Advertising Agency: Marinas, Innsbruck, Austria
Creative Director: Patrick Wimmer
Art Director: Walter Leitner
Copywriter: Patrick Wimmer
Additional credit: Marina Leitner
Published: April 2010

Companhia Athletica gym: Switch your routine

May 12, 2010 at 16:25 · Filed under Print

“Switch your routine for ours. www.switchyourroutine.com”

It is common for people to change physical activity by sedentary lifestyle, spending hours in front of the computer or Televison. Now, the Companhia Athletica gym proposes a new challenge: why not do otherwise? This is the synthesis of a campaign created by DDB Brasil. The ads are a series of posters made by hand with pieces of electronics that were dismantled and turned into real sculptures. As an example, computer components that formed a boxer or TVs that became a weight lifter. The campaign was made in artisan way, taking about four months to be produced and completed in March of this year. This whole production process is in a hotsite (www.switchyourroutine.com) that brings all the project making of with videos, giffs and pictures of every detail, in addition to the ability of people to download posters in high resolution and share the project on social networks.

Advertising Agency: DDB, Brasil
Creative Director: Sergio Valente, Rodrigo Almeida, Renata Florio, Moacyr Neto
Creative’s: Renata El Dib, Murilo Melo, Gabriel Sotero
Photographer: Ricardo Barcellos, Sergio Prado
Illustrator: Renata El Dib, Murilo Melo
Web producer: “Denis” Gustavo Alves
Programmer: Fernando Kreigne
Account Supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Art buyer: Clariana Regiani da Costa, Carmen Castillo
Approved by: Marcos Nisti

Braun Precision Trimmer: Heart, Robin, Totem

May 12, 2010 at 16:03 · Filed under Print

“Braun Precision Trimmer.”

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Olaf Reys, Stefan Vonderstein
Art Director: Karolina Bukowiecka
Copywriter: Peter Engelbrecht
Post production: Zerone
Published: January 2010

la Repubblica: Sounds for silence

May 12, 2010 at 14:17 · Filed under Print

“Sounds for silence. Classic silent films reinterpreted by today’s musicians. As from 30th April at all newsagents.”

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Lombardi Mariano
Illustrator: Corrado Frontoni
Group Client Director: Elisabetta Pesci
Account Manager: Pierluigi Scozzi

Volkswagen Polo: Followers

May 12, 2010 at 00:28 · Filed under Film

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Creative Team: Paul Sharp, Mike Burdick
Production Company: Revolver Film
Director: Glue Society
Executive Producer: Michael Ritchie
Producer: Ian Iveson
Post production: Fin Design
Agency Producer: Claire Seffrin
Editor: Bernard Garry, The Editors
Senior Account Director: Scott Thomson & Patrice Bougouin

OMO: Washing machine tissue box

May 11, 2010 at 11:51 · Filed under Ambient/Outdoor/Direct

“Omo. Whitening, powerful formula.”

Advertising Agency: Lowe, Istanbu,l Turkey
Executive Creative Director: Deniz Mukan
Creative Director: Emre Noyan, Can Apaydın
Creative Team: Levent Karakaya, Mustafa Ölemez, Caner Bilgiç, Didem Gezginci
Copywriter: Tayfun Kisacik
Illustration: BOF Digital
Published: March 2010

Skittles: Tube Sock

May 11, 2010 at 10:40 · Filed under Film

Advertising Agency: TBWA\Chiat\Day, New York, USA

Chairman & CCO: Mark Figliulo
Creative Director: Rob Baird

Art Director/Creative Director: Jonathan Mackler
Copywriter: Jim LeMaitre
Executive Producer of Media Arts: Matt Bijarchi

Senior Producer of Media Arts: Jason Souter 

Production Co: 
Smith and Jones Films

Director: Ulf Johansson

Executive Producers: Philippa Smith
Line Producer: Megan Moore

Director of Photography: Andrzej Sekula
Production Designer: Ramsey Avery

Editorial: 
MacKenzie Cutler

Editor: Ian MacKenzie
Assistant Editor: Valerie Sachs
Sound Designer: Sam Shaffer

Executive Producer: Melissa Miller 

EFX Company: Framestore
Head of Flame: Murray Butler
Flame Operator: Miyuki Shimamoto
Head of Production: Laney Gradus

Telecine:
Co3
Colorist: Tim Masick

Title Graphics: Brand New School
Executive Producer: Ned Brown

Creative Director: Jens Gehlhaar
Producer: Josh Wakefield

Animators: Robin Kim, Peter Murphy

Audio Mix:
Sound Lounge

Mixer: Tom Jucarone


Cast: 
Woman: Barbara Singer
Man: Todd Martin
Tube Sock: Eric Filipkowski
AVO: Larry Kenney

Italian Culture Week: Full integrated campaign

May 11, 2010 at 10:25 · Filed under Web

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Davide Iacono, Andrea Afeltra, Riccardo Gianangeli
Published: April 2010

Calve Sauces: Table

May 10, 2010 at 23:24 · Filed under Print

Advertising Agency: Lowe, Istanbu,l Turkey
Executive Creative Director: Deniz Mukan
Art Director: Tuba Samli Atilla
Copywriter: Tayfun Kisacik
Photographer: Nejat Talas

Clear Shampoo: Sleep

May 10, 2010 at 23:23 · Filed under Print

“Clear. Triple time more soft hair.”

Advertising Agency: Lowe, Istanbu,l Turkey
Executive Creative Director: Deniz Mukan
Art Director: Tolga Ozturk
Copywriter: Can Faga
Photographers: Semih & Bogac (CreamTR)

Fondation Abbé Pierre: Letters on wind-shield guerilla

May 10, 2010 at 23:19 · Filed under Ambient/Outdoor/Direct

Envelopes on the windshields of cars parked Place de la République in Paris, during the press conference.

Advertising Agency: BDDP & Fils, Paris, France

HP: Panda, Rocker, Elephant

May 10, 2010 at 10:03 · Filed under Print

Advertising Agency: CLM BBDO / Boulogne Billancourt, France
Executive Creative Director: Gilles Fichteberg, Jean-François Sacco
Creative Director: Eric Pierre
Copywriter: Vincent Pedrocchi
Art Director: Cedric Moutaud
Photographer: Joseph Ford

Enviromental Wildlife Trust: Lighter, Golf ball, Bottle top

May 10, 2010 at 07:48 · Filed under Print

The Endangered Wildlife Trust is registered as a Non-profit Organisation operating out of South Africa. Their founding vision is to save threatened wildlife, their habitats and ecosystems, and to educate surrounding communities and the general public. To alert the South African public to the plight of coastal birds due to excessive littering, they commissioned TBWA\Hunt\Lascaris to design a print and poster campaign highlighting the effects of this pollution. The following campaign of pictures, of birds that have literally been killed by litter that they have ingested, is accompanied by the line “If you don’t pick it up they will”. The posters were printed on recycled paper and in vegetable ink to ensure that they didn’t perpetuate the very problem they address. The images show the birds’ bodies decaying around the rubbish inside them, visually demonstrating how our litter outlasts our wildlife. Readers are then driven to www.ewt.org.za to find out how they can help.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye

Colgate Dental Floss: Finger, Tongue, Toothpick

May 10, 2010 at 06:23 · Filed under Print

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Cristian Costa, Andres Echeverria
Copywriter: Tomas Cisternas
Illustrators: La Mano, Miguel Vergara, José Isla, Silvana Mercado
Account manager: Pablo Gacitua

Clucky Cake: Cat, Boat, Fairy

May 10, 2010 at 00:22 · Filed under Print

“Sensational cakes make simple. Clucky Cake.”

Advertising Agency: George Patterson Y&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Creative: Alex Wallman, Donna Stevens, Vanilla Stener
Art Director: Paul Meates
Copywriter: Evan Roberts
Producer: Luisa Peters
Retoucher: Hung Nguyen
Country: Australia