Odol-Med 3: Pigs, Chickens, Cows
“Odol-Med 3. The stronger thread.”
Advertising Agency: Ogilvy, Peru
Chief Creative Officer: Aldo Canchaya
Copywriters: César Godenzi, Javier Wong
Art Director: Javier Morales
Account Manager: Úrsula Canchaya
Archive for May, 2010
Molfix: Storks
“Molfix Extra Small Premature baby diapers. For babies who can not wait.”
Advertising Agency: Ogilvy, Istanbul, Turkey
Creative Director: Tibet Sanliman
Art Director: Elif Seven
Copywriter: Özge Ceyranci
Illustrator: Brad Holland
Strategic Planning: Serra Ceylan Yucel, Baris Bakir
Account team: Elif Adali Erten, Ayca Sancak
Published: April 2010
Ariel Pro-zim 2: Unfashionable Stain
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Regional Executive Creative Director: Sion Scott-Wilson
Chief Creative Officer: Maru Kopelowicz
Creatives: Bianca de Silva, Christopher Jones
Producer: Leah Gacal, Jihad Hamza
Photographer: Tejal Patni
Senior Account Director: Hamid Naqvi, Heidi Afifi
Sony PSP: Magician
Advertising Agency: TBWA\Spain, Spain
General Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Director: Vicente Rodríguez
Art Director: Fran López
Copywriter: Vicente Rodríguez
Photographer: Gonzalo Puertas
Account Director: Inés Diez-Casariego
Account Supervisor: Ignacio Hortal
Account Executive: Verónica Mendoza
Agency Producer: Nuria Mazarío
Published: March 2010
Axe Play 2010: Sofaurus
Advertising Agency: Ponce, Buenos Aires, Argentina
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music
Hansaplast: Finger, Hand, Knee
Advertising Agency: TBWA, Lima, Peru
Creative Director: Jorge Santibañez
Art Directors: Jorge Romero, Celso Zelaya
Copywriter: Fernando Rizo-patrón
Photographer: Jason Sullivan
Additional Credits: Frank Delgado
Published: January 2010
Sekunda Universal Glue: Ballerina, Soldiers
Advertising Agency: BBDO Russia, Moscow, Russia
Creative Director: Mihai Coliban
Art Directors: Pavel Ganin, Alexander Solodkiy
Copywriters: Maxim Ponomarev, Egor Gavrilin
Studio: Wireframe
Published: April 2010
Rolling Stone Magazine: Marijuana
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Luca Bartoli
Art Director: Luca Menozzi
Photographer: Raffaello Bra
Published: May 2010
Amnesty International: Tyrannybook
Participate in: www.tyrannybook.com
For further information contact: info@tyrannybook.com
Amnesty International Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most. By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010, not only to gain the visibility inherent to the web platform, but also to facilitate the contact between the causes it promotes and the public. Thus was born Tyrannybook, a network that aims to generate a global consciousness about the countless atrocities that take place here and there across the globe. Using a following system, the users can be updated about the faults committed by those leaders against the well known and recognised Human Rights. Released by Amnesty, the profiles of the tyrants are updated both by the organization itself and by the users, according to the current situation of the countries where they lead. However, as time goes by, it will expand by the addition of new profiles from the Amnesty. It’s up to each user to decide which leaders they are most interested to watch. Between them, users can even become allies, exchanging points of view and discussing current issues. This is the first version of the site. And like every social network, it will grow and be constantly updated with new tools and functions. The Tyrannybook will gain size and presence on the web each week that passes. In this first phase there are ten tyrants in the site: Robert Mugabe of Zimbabwe, Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya. Taking advantage of the visibility of this kind of social networks, Amnesty hopes to get more support to the causes it promotes. Inside the Tyrannybook all its action are reported and have a direct link to Amnesty International – Portugal’s official website. There the users can get more information on how they can help promote Human Rights. This project was developed by Leo Burnett Iberia.
Advertising Agency: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa, Renato Lopes
Creatives: ThiagoCarvalho, ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona e Mónica Rocha
Client Service Director: Paula Lopes
Account Director: Inês Almeida
Supervisora de Contas: FernandaManso
Account Trainee: Frederico Bento
Clients: Pedro Krupenski–Executive Director
Saiwa Vitasnella Fruit Cracker: Bags
“Fruit A-Porter. The good of fruit always with you. ”
Advertising Agency: Euro RSCG, MIlan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Massimo Filimberti
Copywriter: Mattia Carturan
Photographer: Fulvio Bonavia
Published: March, 2010
Casa Mae: Child’s life
“It’s not easy to realize when a pedophile gets into a child’s life.”
Advertising Agency: McCann Erickson, Brazil
Creative Directors: Alexandre Okada, Tales Bahu
Art Director: Manu Mazzaro
Copywriter: Leandro Lourenção
Illustrator: Pedro de Kastro
Published: February 2010
Foorire FM Radio Comedy Station: Arthur M’bidonné, Didier Risette, William Tordu
Advertising Agency: La petite boîte d’Euro RSCG, Belgium
Creative Directors: Stephane Daniel, Hugo Battistel
Art Director: Hugo Battistel
Copywriter: Stephane Daniel
Illustrator: Cedric Vermeirre, The Living room
Retouching: Yelle Vandenbruaene, The Living Room
Published: January 2010
Mor Cati (Purple Roof): Domestic violence made visible on the streets
Advertising Agency: TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay GPinar
Creative Director: Erdem Koksal
Art Director: Asligul Akin
Copywriter: Erdem Koksal
Account Director: Guler Balta
Account Supervisor: Seda Seker
Advertiser’s Supervisor: Ozgur Can Sunata
Published/Released: April 2010
Nescafé: Shoes, Car, Phone
Advertising Agency: McCann Erickson, Lima, Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez-Maldonado
Art Director: Nicolás Romanó
Copywriter: Alejandro Guzmán
Photographer: Pixel Studio
Published: April 2010
Wong Dog Food: Hand
The objective was to present a new line of dog food with full vitamins, so we were searching places where owners and their dogs spent a lot of time and we came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so we can prove the power and strength of the new dog food.
Advertising Agency: Mayo Draft FCB, Peru
General Creative Directors: Ricardo Ortiz, Germán Garrido
Creative Director: Alejandro “Lato” La Torre
Art Director: Jorge Romero
Copywriter: Alejandro “Lato” La Torre
BTL Executive: Sandra Goicochea
