“Cool down quickly. LG TS-H2428 Air Conditioner with Jet Cool Technology.”
Advertising Agency: Young & Rubicam, New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone and Ian Reichenthal
Global Creative Director: Darren Moran
Assistant Creative Directors: Menno Kluin and Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Global Account Director: Mike Acken
Account Executives: Michael Wong, Paula Ventura, Sabine Haemmerle
Art Buyer: Maggy Lynch-Hartley
Photographer/Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo
“Kurt Cobain. Aberdeen in February 1981: on his fourteenth birthday, a lanky young man is faced with a decision. Bicycle or guitar? If the opts for the bike, he’ll save himself bloody fingers and stress from the eighbours. He doesn’t spare himself the stress with ignorant assholes. He doesn’t keep still, but he’s too quiet. His self doubt about growing ever stronger. As are the pains in his stomach. He doesn’t find an outlet, but he does discover heroin. He takes high doses and goes right down. A shotgun prevents the impact. Aberdeen in February 1981. Kurt Cobain decides against the bicycle.”
“Lemmy Kilmister. Canada in the spring of 1975. Thrown out of the band because of his problems with drugs, Ian Fraser Kilmister has a decision to make. Withdrawal or excess? He can also do it without the stuff, but his songs miss it sorely. At the same rate as his passion for music is dwindling, his collection of Nazi toys is growing. The warts on his face confirm his place on the margins of society. That’s what relaxes his attitude to drugs. He starts to drink again early, but it’s too late for a career as a rock ‘n’ roller. Canada in spring 1975: Lemmy Kilmister seeks advice in making his decision from Jack Daniels.”
“50 Cent. New York in May 2000. Curtis Jackson needs to finally make a decision. Rap or crack? In financial terms, there’s something to be said for sticking with dealing. He’s also taking kids off the streets by doing it. The fact that he’s sending them straight underground, however, bothers him. But nobody wants to hear the songs in which he wants to deal with that it. So, increasingly, he lets his fists do the talking. Until one day somebody answers him with an automatic weapon. He learned how to put up with a lot while in the slammer. But nine bullets are too many, even for him. New York in May 2000: Curtis Jackson opts for rap, with starting capital of 50 cents.”
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Angela Bolliger, Johannes Riffelmacher
Copywriters: Jonathan Schröder, Christian Suntinger
Photographers: Stephan Försterling, Marco Pape
Typography: Angela Bolliger, Johannes Riffelmacher
Published: January 2010
Advertising Agency: BECT Euro Rscg, Paris, France
Creative Director: Florence Bellisson
Art Director: Julie Troja
Copywriter: Adrian Skenderovic
Director: Simon Ladefoged
Production: les producers
To increase its awareness every year Studio Universal, the most famous TV channel dedicated to the great movies, celebrates its rebirth, that took place in May 2009, giving to stakeholders and insiders/experts a calendar that unlike all the others, starts from May instead of December.
dvertising Agency: Y&R, Rome, Italy
Chief Creative Director: Alessandro Canale
Art Directors: Fabio Dimalio, Laura Sforza
Copywriter: Saverio Lotierzo
Illustrator: Oliva Studio
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri
Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food and water and Bear goes to great lengths to find sustenance from highly unlikely – and often disgusting food sources. These ads are a tribute to Bear Gryll’s adventurous palette.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Billy McQueen, Chris Schofield
Senior Art Director: Kelly Lovelock
Senior Copywriter: Matt Simpkins
Producer: Jason Jones
Photographer: Julie-Maree Southen
Retoucher: Denny Monk
Senior Account Director: Fleur Head
Account manager: Katie Loverich
Advertising Agency: Lukas Lindemann Rosinsk, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas
Art Director: Michael Mackens
Copywriter: Tim Esser, Jan Hoffmeister
Illustrator: David Soukup, Hannah Ziegler, Sön Becker
Published: April 2010
Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Directors: Jennie Morris, Jeremy Southern
Art Director: Mark Held , Andrej Arsenijevic
Copywriter: Grant McGrath, Darren McCall
Illustrator: Kosta Zdravkovic @ Whitewater Studios
Retoucher: Byju Ravindran
Published: March 2010
Advertising Agency: Euro RSCG, South Africa
Creative Director: James Daniels
Art Director: Roberto Adamo
Copywriter: Jeff Harvey
Photographer: Clive Stewart
Published: April 2010
Advertising Agency: Publicidad Causa, Lima, Peru
Creative Director: Rafael Hernández
Art Director: Andrés Ocampo
Copywriter: Renato Farfán Basauri
Photographer: Alex Freundt
Illustrator: Fernando Cuadros
Published: September 2009
“The longer you live on the street, the harder it is to get off it.”
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director / Copywriter: Véronique Sels
Head of art: Frédéric Royer
Art Director: Alexandra Offe
Account Supervisor: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarachi
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval, Charly Forin @ Elysian Fields
Published: April 2010
