“Because no-one would believe you.”
Advertising Agency: Euro RSCG, South Africa
Creative Director: James Daniels
Art Director: Laura May Vale
Copywriter: Justin Wanliss
Photographer: Clive Stewart
Illustrator: Pete Harrison, Lightspeed
Published: April 2010
“Upwords. The game of changing lettes to bring up new words.”
Advertising Agency: Grey, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directora: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directora: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa
Advertising Agency: van der Buzz, Kyiv, Ukraine
Creative Director: Mykola Maliy
Published: April 2010
To promote the fact that mtv.be is the best place to discover new music we created this spot to show how new music trends are – euh – formed.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Directors: Stefan Leendertse, Carsten Van Berkel
Prod Comp: Monodot
Director: Erik Bulckens
Producers: Tatiana Pierre, Marc Van Buggenhout, Bruno Dejonghe
“Everyone eats crap. Só Nutrição. Nutritional Reeducation.”
Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
VP Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Head of Art: Denis Kakazu
Art Director: Fernando Reis
Copywriter: Marcelo Padoca
Illustrators: Ricardo Veneziane, Arthur d’Araujo, Cristiano Barros
Published: March 2010
Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mark Roalfe, Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Green
Typographer: Lee Aldridge
Published: April 2010
Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mark Roalfe, Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Green
Typographer: Lee Aldridge
Published: April 2010
“The New 2010 Discovery4 – Why get a car when you can get a Land Rover.”
Advertising Agency: RKCR/Y&R, London, United Kingdom
Creative Director: Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Glass
Typographer: Lee Aldridge
Published: September 2009
Advertising Agency: JWT, New Zealand
Executive Creative Director: Peter Ogden
Art Directors: Jordan Young, Steve Back, Murray Bransgrove
Copywriter: Mike Ramsay
Retoucher: Electric Art
Art Buyers: Jen Wills, Darryn Warhaft
Account Supervisor: Victoria Austin
Account Manager: Sarah Cowan
“Maestro Home Center. The lowest prices for building.”
Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Cristian Sánchez
Writer: Daniel de León
Art Director: Mirko Cuculiza Cristian Sánchez
Ilustration: Wilder Payarco
Account Director: Carla Wilson
General Manager / Planning: Eduardo Grisolle
Bop bags with umages of fragile and expensive vases printed on them, were placed in high footfall areas, including major mall. Passer-by couldn’t help but touch, hit and play with the bop bags, which demonstrated that whatever happens to your most precious ornaments, Super Bonder would have them up and in perfect condition in matter of seconds.
Advertising Agency: Ars DDB, Caracas, Venezuela
Executive Creative Director: Exequiel Rodríguez, Horacio Maggi
Creative Director: Maria Carolina Jaso
Art Director: Duilio Perez
Copywriter: Maria Carolina Jaso
Account Supervisor: Ramon Guzman
Account Director: Hector Rincon
Advertiser’s Supervisor: Ramon Manzanilla
Published: January 2010
Advertising Agency: ARS DDB, Caracas, Venezuela
Creative Director: Maria Carolina Jaso
Art Director: Duilio Perez
Copywriter: Maria Carolina Jaso
Photographer: Guido Malandrino
Executive Creative Directors: Exequiel Rodríguez, Horacio Maggi
Account Supervisor: Hector Rincón
Account Manager: Ramón Guzmán
Advertiser’s Supervisor: Rafael Manzanilla
Published: February 2010
“Watch out for the unpleasant surprises. Alca-Luftal Antacid.”
Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi, Luciano Lincoln, Manir Fadel
Art Director: Marcelo Rizerio
Copywriter: Marcos Almirante
Illustration: Gelmi
Graphic Production: Marcos Pedra
Art Buyer: Giuliano Springhetti, Alessandra Sarilho
Account Team: Fernanda Tedde, Francisco Coutinho, Gabriela Marino
Media Team: Fabio Urbanas, Cecilia Araujo, João Prospero
Planners: Daniel de Tomazo, Tatiana Tsukamoto, Michelle Rossetto
“Forgiveness. Jota Art Jewelry.”
Advertising Agency: Euro RSCG Contemporânea, Rio de Janeiro, Brazil
Creative Director: Marcelo Felício
Art Director: Pedro Americo
Copywriter: Marcelo Felício
Photographer: Rodrigo Paredes
Art Buyer: Irene Calado
Account Supervisor: Sergio Almeida
Other Credits: Helena Lopes – Retouch
“It only gets harder. Red Ballon. English for kids.”
Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
VP Creative Director: Anselmo Ramos
Creative Director: Fred Saldanha
Head of Art: Denis Kakazu
Art Director: Fernando Reis
Copywriter: Marcelo Padoca
Illustrator: Beatriz Jorge, Daniel Moreno, José Cortizo Jr.
Published: 2010
