Advertising Agency: Publicis, Frankfurt, Germany
Creative Directors: Stephan Ganser, Volker Schrader, Konstantinos Manikas
Copywriter: Daniel Steller
Designer: Christian Kuzman
Renault Clio RS: Sandglass
Kate Aiz said,
What?
I mean, you gotta love the art direction, but what?! Get from the Acropolis to London faster (than what?) with Renault?
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Nick D said,
Beautiful art direction but I’m lost and at a loss.
Why the European monuments? Was the big insight that people want a small nippy car to travel around Europe in? That’s gotta be a small target market…
If your point-of-difference is really speed or nippiness (hmmm) there are a million better ways to punch that point home to the boy racer brigade than get all arty and over-subtle on them.
Davie said,
hit that nail square on the head!
great art direction! great campaign!
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