To advise to the increasing number of housebreakings in summertime, a lock and key service wanted to advert his cost-free home security analyse. They developed a direct mailing which looked like a real crowbar and put the mailing into frontdoors of flats and family homes. 43 households made demands on the cost-free home security check from Schlüssel & Schloss and improved effectively their security at home.
“Make your home secure. With security measures from Schlüssel & Schloss.”
Advertising Agency: Marinas, Innsbruck, Austria
Creative Director: Patrick Wimmer
Art Director: Walter Leitner
Copywriter: Patrick Wimmer
Additional credit: Marina Leitner
Published: April 2010
