Lost is a show known for its strange plot twists and confusing storylines, that always kept its viewers guessing. So Colenso BBDO decided to have a bit of fun and do the same to promote the show’s 6th and final season, and introduced an outdoor campaign of lost ‘Lost’ billboards. These special build billboards were placed around New Zealand in all sorts of odd places, then they had their photos and were uploaded on TVNZ’s website for the public to guess the locations. Weekly Lost prizes were won by those who guessed right, and new lost ‘Lost’ locations were uploaded as the season went on. And yes, they were finally all found. As for the show itself, who the hell knows what happened

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: nick worthington, Karl Fleet
Art Directors / Copywriters: Jonathan McMahon, Lisa Fedyszyn, Karl Fleet
Group Head: Lou Kuegler
Production Company: Rollercoaster Design
Agency Producer: Paul Courtney
Account manager: Virginia Frankovich
Account Director: – Celeste Pulman