Advertising Agency: Advantage Marketing & Aadvertising, Cairo, Egypt
Creative Director: Ali Ali/Maged Nassar
Copywriter: Ali Ali/Maged Nassar
Account Supervisor: Reem Ezz El Din
Production Company: The House, Cairo, Egypt
Director: Ali Ali
Producer: Hossam Fawzy
Editor: Mohsen Abdel Wahab
Sound Design/Arrangement: Hosny Ali
Art Director: Production Design: Hossam Fawzy
Post Production: Azman
Colorist: George Kyriakou (MPC)
Costume Designer: Martin Pec
Brief Explanation: Designed with a purpose for everyday use, these eraser/usbs are meant to serve as a constant reminder of Alzheimer’s New Zealand’s importance, as well as help New Zealanders realise how important our memories are, and how difficult life can be for those living with this disease.
Brief from the client: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand.
Final design: Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website. The place you can turn for more information and support. alzheimers.co.nz.
Indication of how successful the outcome was in the market: Alzheimer’s New Zealand distributed these eraser/usbs amongst the public, sent them to various local organisations, as well as distributed them to local politicians, with a letter, in an attempt to raise awareness of the charity. They have received positive feedback and they’ll hopefully continue to leave people with some sort of understanding of what people with Alzheimer’s go through everyday, and where they could turn for more information and support.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Copywriter/Art Director: Jonathan McMahon
Art Director/Copywriter/Designer: Lisa Fedyszyn
Account Manager: Stefanie Robertson
Planner: Hayley Pardoe
Agency Producer: Phil Newman
Designer: Phila Lagaluga
Advertising Agency: TBWA\CHIAT\DAY, New York, USA
Chief Creative Officer: Mark Figliulo
Creative Director: Jonathan Mackler
Copywriter: Grant Smith
Agency Producer: Jason Souter; Executive Producer Of Media Arts: Matt Bijarchi
Planner: Brand Manager: Jonathan Lee
Account Supervisor: Andrew McCree
Production Company: BISCUIT FILMWORKS Los Angeles, USA
Director: Tim Godsall
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura
Editor: Ian Mackenzie, Mackenzie Cutler
Executive Producer: Melissa Miller
Asst. Editor: Mona Salma
Sound Design/Arrangement: Sam Designer, Mackenzie Cutler: Sam Shaffer; Audio Mix: Sound Lounge; Mixer: Tom Jucarone
Animation: Efx: Framestore; Head Of Production: Laney Gradus; Cg Supervisor/Lead Flame Artist: Murray Butler
Art Director: Richard Ardito
Post Production: Telecine: Company 3; Colorist: Tim Masick; Graphics: Brand New School; Executive Producer: Ned Brown
Director Of Broadcast Production: Ozzie Spenningsby
Head Of Production (Graphics): Darren Jaffe; Mo
Advertising Agency: Droga5, New York, USA
Executive Creative Director: Ted Royer/Duncan Marshall
Creative Director: Neil Heymann
Copywriter: Erik Hogfeldt
Agency Producer: Dana May/Andrew Allen
Production Company: KNUCKLEHEAD London, UK
Director: Ben Gregor
Producer: Ben Mann
Editor: Alaster Jordan, The Whitehouse
Sound Design/Arrangement: Envy
Art Director: Petter Hernmarck
Post Production: The Mill
Creative Chairman: David Droga
Head Of Integrated Production: Sally-Ann Dale
Designer: Jon Donaghy
Digital Production Company: Lolz, LLC
Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Gerry Human/Chris Garbutt
Copywriter: Samuel Moore
Agency Producer: Lynn Roer
Advertiser’s Supervisor: Steve Miles
Account Manager: Samantha Wilson
Account Supervisor: Linda Cornelius
Production Company: MJZ Los Angeles, USA
Art Director: Juri Zaech/David Aronson
Advertising Agency: Elephant, Cairo, Egypt
Creative Directors: Ali Ali, Maged Nassar
Art Directors: Maged Nassar, Montasser Khalil
Copywriters: Diaa Osman, Ali Ali
Photographer: Ali Ali
Advertiser’s Supervisor: Amr Fendi
Account Supervisor: Mohab Mamdouh
Advertising Agency: DDB, Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Oliver Kapusta, Alexander Reiss
Art Director: Dan Strasser
Copywriter: Mihai Botarel
Account Supervisor: Soenke Bruns
Art Buyer: Anette Gruetter
Illustrator: Pablo Bernasconi Represented by www.debutart.com
Advertising Agency: Olgilvy, Johannesburg, South Africa
Chief Creative Officer: Fran Luckin
Executive Creative Director: Gerry Human
Creative Director: Bridget Johnson
Copywriter: Stephanie van Niekerk
Agency Producer: Lisa Wides/Debbie Dannheisser
Advertiser’s Supervisor: Sylvia de Jager
Account Manager: Patience Jolingana
Account Supervisor: Louise Johnston
Production Company: EGG FILMS Cape Town, South Africa
Director: Kim Geldenhuys
Producer: Kerry Hosford
Editor: Kobus Loots
Music: Artist/Title: Leah Siegel, Human
Art Director: Robyn Bergmann/Vidette Kay
Post Production: Black Ginger
Advertising Agency: DDB, Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Oliver Kapusta, Alexander Reiss
Copywriter: Mihai Botarel
Art Director: Dan Strasser
Account Supervisor: Soenke Bruns
Art Buyer: Anette Gruetter
Illustrator: Theorangeapple.ca
Advertising Agency: Conill Saatchi & Saatchi, Torrance, USA
Chief Creative Officer: Pablo Buffagni
Creative Director: Mario Granatur
Copywriter: Pablo Buffagni/Benjamin Levy/Abel Gonzalez/Jessica Cuevas
Agency Producer: Lourdes Caballero
Production Company: Parana Films Los Angeles, USA
Director: Sebastian Leda/Francisco D’Amorim Lima
Producer: Laura Castro
Sound Design/Arrangement: Engineer: Jaime Zapatal; Producer: Raquel Ramirez, Tono Studios
Art Director: Martin Donovan/Hernan Ibañez/Veronica Elizondo/Rob Casillas/Tony Rhi
Lighting: Daniel Karp
Post Production: Tunnel Post (Transfer)
Other Credits: Fernando Brun/Martin Yarnezian/Luis Fernandez-Gil
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Officer: Seto Olivieri/Pablo Capara
Creative Director: Luis Sanchez Zinny/Carmelo Maselli
Copywriter: Luis Sanchez Zinny
Agency Producer: Federico Puricelli/Francisco Tanto
Advertiser’s Supervisor: Daniel Ferro
Account Supervisor: Hernan Cuñado
Production Company: ARGENTINACINE Buenos Aires, ARGENTINA
Director: Augusto Gimenez Zapiola
Producer: Nano Tidone/Marcos Landajo
Editor: Agustin Devitorio
Animation: Gizmo
Art Director: Carmelo Maselli
Post Production: Aldo Ferrari
Advertising Agency: Leagas Delaney, Milan, Italy
Art Director: Selmi Bali Barissever
Copywriter: Marco D’alfonso
Photographer: LSD
Published: July 2010
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Andrew Whitehouse/Justin Gomes
Copywriter: Justin Osburn
Account Supervisor: Elouise Opperman/Charl Thom
Art Buyer: Shannon Delaporte
Art Director: Reijer Van Der Vlugt
Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Christian Reuilly
Copywriter: Christian Foulon/Andrew Joliffe
Advertiser’s Supervisor: Zineb Zehar
Account Supervisor: Benoît De Fleurian/Laurent Janneau
Art Buyer: Laurence Nahmias
Art Director: Stéphanie Surer
Photographer: James Day
Typographer: Stéphanie Surer/Sid Tomkins
Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Chief Creative Officer: Paul Brazier
Executive Creative Director: Paul Brazier
Creative Director: Paul Brazier
Copywriter: Paul Knott
Art Director: Tim Vance
Photographer: Dave Stewart
Advertising Agency: Leo Burnett, Iberia, Portugal
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Renato Lopes/Erick Rosa
Copywriter: “Steve” Colmar
Art Director: Pedro Hefs
Illustrator: Daniel Rosini/Pedro Hefs/Caio Lekecinskas/Renato Lopes/Noper
Typographer: Pedro Hefs
Other Credits: Tura – Creative Advisor
Advertising Agency: Lew’Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Andre Laurentino
Creative Director: Manir Fadel/Luciano Lincoln
Copywriter: Manir Fadel
Account Manager: Fernanda Tedde
Account Supervisor: Francisco Coutinho
Art Buyer: Giuliano Springhetti
Art Director: Luciano Lincoln
Photographer: Image Bank
