Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Director: Jacques Pense/Michael Ohanian
Copywriter: Norman Scholl/Lennart Frank
Account Manager: Katja Best
Account Supervisor: Christine Seelig
Art Director: Thomas Lupo/Benjamin Beck
Other Credits: Gun Aydemir (Producer)
Description of Ambient execution:
Eichborn is the publisher with the fly. Humorous, brave and unconventional. These are the qualities we wanted to show at the Frankfurt Book Fair 2009. To strengthen the publisher’s positioning and to bring an audience to their exhibition stand, we used the Eichborn logo, the fly, to invent a new form of advertising: FLYVERTISING. Or more precisely: the first fly banner in the world.
Creative Execution:
We equipped 200 real flies with an ultralight banner. The line on the banner read: Eichborn. The publisher with the fly. Hall 4.1. Stand E146.
At a big PR event, we released the flies from the Eichborn exhibition stand, from where they conquered the whole exhibition hall and then the whole world.
To maximise the effect and spread FLYVERTISING further, we documented the event and uploaded a 90 second viral to YouTube.
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