The 2010 FIFA World Cup in South Africa is the 19th time the tournament will be played, and the first time on African soil. To celebrate this historic event, ESPN, Wieden+Kennedy and Cape Town-based AM I Collective created 33 original pieces of artwork: one for every participating country and one overarching World Cup piece. Each painting brings to life the story of that nation. The look of the artwork is inspired by hand-painted African art found in the streets and townships across South Africa, and the entire African continent.

Advertising Agency: Wieden+Kennedy
Illustrators: AM I Collective