Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Creative Director: Marq Strooy/Robin Zuiderveld
Copywriter: Robin Zuiderveld
Advertiser’s Supervisor: Meindert Van Den Heuvel
Art Director: Marq Strooy
Interbest Outdoor: Man, Woman, Nose
Sherri said,
That’s some nice fat shaming.
Hey, let’s get these fatties off the board and put up some anorexic twats!
stéphanie said,
@ Sherri
There’s just one ‘fatty’ in the ads. The other ones are a hairy man and a guy picking his nose. Why are you seeing and suggesting things that are not there?!
Sherri said,
I don’t understand how a dehumanizing picture of a fat woman with her head cropped out of the shot and the essential message of ‘put your ad up here quickly so you don’t have to look at this disgusting thing anymore’ somehow suggests things that aren’t there.
The hairy man receives the same treatment.
It suggests that the scantily-clad teenagers spread-eagled on a bed making sexyface in American Apparel ads are the only bodies worth billboard space.
.. said,
UGH. Why are all those offensive ads coming from my country?!
This was with Suit Supply too. And Sapph.
We need to have adblock outside.
Marilyn Wann said,
If weight-based prejudice and discrimination were recognized for the hatefulness and bigotry that they certainly are, these ads would mean the end of the careers for everyone inolved.
a hot hairy fat bear said,
One fat person, one chubby hairy person, both used as a means of shaming. How could the message be any more clearly about body shaming? The point of the ad is to entice people to advertise, and quickly, so “we” don’t have to look at photos of apparently undesirable people. THAT is fat shaming, THAT is basic body shaming. And THAT should not be celebrated.
Miss Horrorshow said,
I think some flashmobs are in order. i think anywhere these billboards exist, mobs of fatties should congregate and have an underpants dance-off! As a fatty, myself, I’d gladly take part! ^.^
FatNSassy said,
Absolutely horrible that this could win any awards, unless they are for least creative! How offensive that fat peoples’ bodies need to be covered. The ad people believe the fantasy land they have created, that only unrealistic ultra thin bodies deserve to be looked at. Low low caliber people who depend on shock value. No wonder we as a society are in such decline, and advertisers are leading the way. Shame shame shame on you!
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