Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi
Art Director: Asaf Levi
Copywriter: Tomer Gidron
Account Manager: Anat Leventon
Account Executive: Ronny Schwartz
Media Group Account Manager: Lilach Borkovitz
Media Billboard & Print Trade Manager: Gilad Sternberg
A long staircase. Next to it a slide. Which way would you go?
Fast Lane is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. FAST LANE – Driven by fun.
Check out the Fast Lane and the new Polo GTI on www.facebook.com/volkswagen
Advertising Agency: Tribal DDB, Hamburg, Germany
Managing Director: Hartmut Kozok
Creative Director: Thomas Bober
Art Director: Philip Simon, Alexandra Spirat, Nuno Marcelino
Copywriter: Jan Hertel, Simon Marschall
Concept: Jutta Korn, Wiebke Kudernatsch
Account Team: Katrin Steineke, Andreas Kiesel Agency Producer: Boris Schepker
Director: Torben Liebrecht
DoP: Jenny Bräuer
Production Company: Nerdfilms
Film Producer: Micha Schmidt
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Keith Ho, Helen Sze, Andrea Khou
Art Director: Helen Sze, Gabriel Wong, Alvin Sin
Copywriter: Andrea Khou, Jason Luo
Photographer: Kent Luk
Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Copywriter: Uri Marek
Art Director: Moti Rubinstein
Account Superviser: Noa Heinman
Account Executive: Galit Ben-Yehuda
“Become completely fish and chips catch the London virus.”
Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Yan macken
Art Director: Menno Buyl
Photographer: David Stewart
Published: May 2010
“E-ticket/check-in online. www.taag.com”
Advertising Agency: Executive Center, Luanda, Angola
Creative Directors: António Páscoa, Cláudio Rafael
Art Director / Illustrator: Diogo Peixoto
Copywriter: Miguel Reis
Published: April 2010
Advertising Agency: La Cancha, Caracas, Venezuela
Creative Directors: S.Cappiello, A.Hernandez
Art Director:Luis Peña
Copywriter: Julia Saume
Photographer: Pedro Primavera
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman
Published: March 2010
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Joel Ekstrand
Copywriters: Nick Christiansen, Olle Langseth
Acount Magager: Dan Hammarberg
Graphic Designer: Permartin Jonsson
Published: June 2010
Advertising Agency: La Chose, France
Account managers: Fanny Camus Tournier, Mickael Krikorian
Creative Director: Pascal Grégoire
Copywriters: Axel Didon, Kevin Colinet, Benjamin Parent
Art Directors: Axel Didon, Kevin Colinet
TV Producer: Nicolas Buisset
Photography Director : Nicolas Loir
Editor: Bif
Director: Bif
Production Company: Rods
Sound: KOUZ Production
Post-production: Bif
Aired: June 2010
The Challenge: To raise awareness of the population about the critical situation of the Bluefin Tuna and inform them that since January 1st 2010, Sushi Taxi has banned all Bluefin Tunas from its restaurants.
The solution: Because of the low interest of the population about the Bluefin Tuna problem, we decided to use the image of an animal that most of the people care about, the panda, and match it to the subject. With this action, we wanted to the audience know that: “The Bluefin Tuna is threatened to disappear, if he was as cute as a panda, would you still eat it?” On may 17th, 16 pandas went in the streets of Quebec city to defend the Bluefin Tuna to spread one message: No to Bluefin Tuna.
The results: Lots of medias (newspaper, website and radio) talked about the campaign and the message behind it. The campaign was a huge success and the population reacted very well to the presence of pandas in Québec city.
Advertising Agency: Anecdote marketing, Quebec, Canada
Creative Director: Simon Veilleux
Art Director: Guillaume Genest
Copywriter: Simon Allard
Director: Dominique Grenier
Agency Producer: Lumenilux
Published: May 2010
“The game shoud never end.”
Advertising Agency: Publicis, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Copywriter: Shikha Sud
Art Directors: Raylin Valles, Rohit Bagga
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Rodrigo Almeida, Renata Florio, Moacyr Netto
Creatives: Renato Salzano, Daniel Lemos, Ricardo Salgado
Accont supervisor: Suzana Poli, Marcelo Balista de Macedo
Ilustration: Estudio 3
Fotographer: Sergio Prado
“More powerful Xenon lights. Standard at Nissan Qashqai Platinum.”
Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Copywriter: Volkan Karakasoglu
Art Director: Burak Kunduracioglu
Photographer: Serhat Bayram
Account Manager: Burcu Ozdemir
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur golan
Creative Director: Amit Gal
Art Director: Uzi michaeli
Copywriter: Asaf Hammer
Executive Client Director: Tal Fishbein
Account Supervisor: Hadar Choresh-Tzur
Account Manager: Taara Cohenshtamm
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Aired: May 2010
EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.
Advertising Agency: Butter, Berlin/Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte
Illustrator/CGI: Carsten Mainz
Copywriter: Reinhard Henke
Published: December 2010
