Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Director: Guy Costa
Creative Director: Guy Costa/Leandro Castilho
Copywriter: Filipe Medici
Account Manager: Andrea Fernandez
Account Supervisor: Humberto Surian/Beatriz Vital
Producer: Alexandre Garcia/Camila Galvão
Art Buyer: Gustavo Santos/Ana Paula Costa
Art Director: André Sallowicz
Illustrator: Burti Hd
Photographer: Márcio Sallowicz
Description of Ambient execution: We targeted areas where we’d find our most vulnerable people: schools, the streets of poverty stricken slums and dense urban townships where unemployment and forced prostitution are common. Our tunnels with false walls that precisely matched the real walls behind them, made people disappear right before the community’s eyes, making the unimaginable, imaginable.
Advertising Agency: TBWA\HUNT\LASCARIS, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Vanessa Gibson
Copywriter: Charles Pantland
Account Manager: Kea Ngcobo
Account Supervisor: Sipho Matsheke
Art Buyer: Tumi Sekete
Art Director: Miguel Nunes
Photographer: Des Ellis
Other Credits: Leigh-Anne Kazantzas (Strategic Planning Director)
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Director: Fabio Fernandes/Eduardo Lima
Copywriter: André Faria
Advertiser’s Supervisor: Marco Suplicy
Planner: Fernand Alphen
Account Supervisor: Patricia Bulhões
Art Director: Keka Morelle
Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Director: Nicolas Nuemann/Felipe Manalich
Copywriter: Nicolas Neumann/Felipe Manalich
Account Manager: Loreto Correa
Account Supervisor: Eric Krohn
Art Director: Gonzalo Navarro/Alejandro Caputo/Jaime Gonzalez
Illustrator: Ricardo Salamanca
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Director: Jacques Pense/Michael Ohanian
Copywriter: Norman Scholl/Lennart Frank
Account Manager: Katja Best
Account Supervisor: Christine Seelig
Art Director: Thomas Lupo/Benjamin Beck
Other Credits: Gun Aydemir (Producer)
Description of Ambient execution:
Eichborn is the publisher with the fly. Humorous, brave and unconventional. These are the qualities we wanted to show at the Frankfurt Book Fair 2009. To strengthen the publisher’s positioning and to bring an audience to their exhibition stand, we used the Eichborn logo, the fly, to invent a new form of advertising: FLYVERTISING. Or more precisely: the first fly banner in the world.
Creative Execution:
We equipped 200 real flies with an ultralight banner. The line on the banner read: Eichborn. The publisher with the fly. Hall 4.1. Stand E146.
At a big PR event, we released the flies from the Eichborn exhibition stand, from where they conquered the whole exhibition hall and then the whole world.
To maximise the effect and spread FLYVERTISING further, we documented the event and uploaded a 90 second viral to YouTube.
Advertising Agency: Zapping/M&C SAATCHI, Madrid, Spain
Executive Creative Director: Urs Frick/Uschi Henkes/Manolo Moreno
Copywriter: David Guillen Navarro
Art Director: Fernando De Simón/Pep Farrés
Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officer: Pablo Alvarez Travieso/Gonzalo Vecino
Creative Director: Diego Correa/Esteban Garcia
Copywriter: Esteban García
Art Director: Diego Correa
Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Creative Director: Marq Strooy/Robin Zuiderveld
Copywriter: Robin Zuiderveld
Advertiser’s Supervisor: Meindert Van Den Heuvel
Art Director: Marq Strooy
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Creative Director: Paruj Daorai
Copywriter: Rudee Surapongraktrakool
Account Manager: Phawit Chitrakorn/Chaowalit Vichayachakorn
Account Supervisor: Woorawit Yoosawat
Producer: Paiboon Suwansangroj
Art Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Gumpon Laksanajinda/Ratapon Houyhongtong
Illustrator: Surachai Puthikulangkura/Supachai U-Rairat : Illusion
Photographer: Surachai Puthikulangkura : Illusion
Other Credits: Image Composer: Surachai P./Supachai U. : Illusion
Advertising Agency: Y&R, Buenos Aires, Argentina
Chief Creative Officer: Martin Mercado
Executive Creative Director: Martin Mercado
Creative Director: Demian Veleda
Copywriter: Demian Veleda/Matias Varise
Art Director: Demian Veleda/Matias Varise
Photographer: Marian Botas
Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Lester Lee
Advertiser’s Supervisor: Tammy Chan
Account Manager: Rowena Bhagchandani/Vivien Foo
Producer: Steven Chin
Art Buyer: Chan Suet Ling
Art Director: Khalid Osman
Photographer: Allan Ng (The Republic)
Other Credits: Digital Imaging Artist: Lay Leng (Miracle Factory)/Producer: Raj Mahentheran (The Republic)
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Director: Birgit Van Den Valentyn/Tim Stuebane
Account Manager: Gesa Birkmann
Art Buyer: Kerstin Kraus
Art Director: René Gebhardt/Björn Kernspeckt/Gen Sadakane/Wulf Rechtacek
Photographer: Szymon Plewa
Other Credits: Graphic: Sebastian Kamp/Anke Vera Zink; Modelbuilding: Angelika Mende
Advertising Agency: Ogilvy, Singapore
Executive Creative Director: Robert Gaxiola
Creative Director: Troy Lim
Copywriter: Troy Lim/Renee Lim
Advertiser’s Supervisor: Ashish Joshi
Account Manager: Lin Ong/Harish Nambiar
Account Supervisor: Mark Wong
Art Director: Jon Loke/Maurice Wee
Illustrator: Lay Leng/Miracle Factory
Photographer: Teo Chai Guan
Brief:
Our task was to increase the awareness level of the revolutionary cooling technology VitaFresh from Bosch to our target group: everyone who likes fresh food.
How the promotion developed from concept to implementation:
VitaFresh is the latest cooling technology from Bosch. It keeps vegetables, fish and meat fresh for an extremely long time. For that purpose we developed food-dummies: fresh meat from an age of a time long, long ago. Fresh mammoth steaks, juicy dinosaur legs and tender sabertooth fillets. Marked with our label, we placed the fresh Stone Age meat in the freezer sections of supermarkets for one week. Furthermore we attracted the attention of customers through leaflets and supermarket announcements.
Success of the promotion with both client and consumer including some quantifiable results:
In 6 days we reached approx. 75,000 people in 24 supermarkets. The web special attracted 236% more visitors with a 530% increase in length of stay.
Why the method of promotion was most relevant to the product or service:
How extremely long the new Bosch VitaFresh cooling technology preserves the freshness of food, was convinced to our target group at a place where freshness matters to them the most: in the supermarket. There we placed fresh meat from an age of a time long, long ago. Thanks to a QR-Code on the food-dummies, curious people were directed to a webspecial for more information about the new cooling technology VitaFresh.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Direction: Birgit van den Valentyn
Creative Direction: Tim Stuebane
Art Direction: René Gebhardt
Art Direction: Björn Kernspeckt
Art Direction: Gen Sadakane
Art Direction: Wulf Rechtacek
Art Buying: Kerstin Kraus
Account Director: Gesa Birkmann
Graphic: Anke Vera Zink
Graphic: Sebastian Kamp
Modelmaking: Angelika Mende
English Translation of Main Headlines:
I KILL MORE THAN CANCER
I KILL MORE THAN AIDS
I KILL MORE THAN WAR
I KILL 15 PEOPLE EVERY MINUTE
I AM THE LEADING CAUSE OF DEATH IN THE WORLD
I AM UNSAFE DRINKING WATER
SOLIDARITES INTERNATIONAL
Description of Ambient execution: Solidarités International created a “talking wall of water” to generate public awareness of the devastating impact of unsanitary water. Contaminated water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses in some 8 million people, including 1.5 million children: cholera, typhoid, malaria, diarrhea, trachoma…. To speak out against this tragedy in a totally new way, the humanitarian aid organization, Solidarités International, specialized in meeting people’s most essential needs (including safe drinking water), put together a revolutionary public event featuring a “talking” wall of water. This temporary installation, conceived and designed by us, conveyed poignant messages specifically intended to capture the attention of the many by-passers and to get them to realize the dangers of dirty water, in preparation for the World Water Day on Monday, 22 March 2010.
Advertising Agency: BDDP Unlimited, Paris, France
Chief Creative Officer: Guillaume-Ulrich Chifflot
Creative Director: Guillaume-Ulrich Chifflot
Copywriter: Emmanuel De Dieuleveult
Advertiser’s Supervisor: Alain Boinet
Planner: Edouard Sepulchre
Account Manager: Sébastien Thiriet/Anne-Céline Bloch
Account Supervisor: Marco De La Fuente
Producer: Bddp Unlimited
Art Director: David Derouet
Other Credits: Use/Aquascript (Techonology)
