This mailing demonstrates how sticky post-it super sticky are. The address was written on a super sticky and put on the mailing envelope. Mailing and torture test at the same time.
Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Alain Janssens, Paul Servaes
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Published: March 2010
done before in 2008 by JvM Germany…
http://www.behance.net/gallery/Tesa-Adhesive-Power-(Direct-Mail)/443901
So basically it’s a personalized flyer. How was the mailing list chosen? Are the recipients somewhat of market leaders? Were people hired to write thousands of addresses by hand?
The idea is interesting, but I don’t get the actual process that was done here by the craetive team.
Curious about what, if any, data are available about effectiveness. Interesting execution, just wonder if there was any follow up .
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