Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Keith Ho, Helen Sze, Andrea Khou
Art Director: Helen Sze, Gabriel Wong, Alvin Sin
Copywriter: Andrea Khou, Jason Luo
Photographer: Kent Luk
Pringles Rice Infusions: Triangle Rice Cake, Sushi, Rice Bowl
Kate Aiz said,
Nothing seems tasty to me. The middle one looks like fake-teeth, and the upper one is just not understandable. Maybe the last one. Maybe.
fer said,
you don’t eat your pringles with fish. This sucks
Marc Patlan said,
I think this is clever. I don’t think they meant to imply serving suggestions by replacing the rice with Pringles chips. The Pringles chips are in the place of rice, because these Pringles are made of rice.
Rice Pringles chips are a great idea, because now they can be positioned as a diet snack, as some rice snacks are with dieters.
I think, possibly, the point of the ads is to get that message across to dieters. Maybe they could have been more clear?
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