Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
Creative Director: René Lamberti
Art Director: Mauricio Franicevich Garcia
Copywriter: Alexander Ardelean
Photographer: Jo Kirchherr c/o Banrap Photographers
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Gabriele Caeti
Post-Production: Rumblefish
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
Published: July 2010
“Fashion always returns. Take care of your clothes. Dreft.”
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn
“Improved grip in winter. Volkswagen snow tires service.”
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account: Davide Bergna
Art Buyer: Michela Braganti
Photographer and Postproduction: Dock 75
Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Yan Macken
Art Director: Alex Ameye
Copywriter: Wilfrid Morin
Photographer: Thomas Francois
Illustrator: Chez Eddy
Post Production: Dominique Piccinato, Jeremy Marchant
“The call of donation: (02)2378-2256. United Way of Taiwan.”
United Way of Taiwan (UWT), a member of the global United Way system, is the largest non-profit organization of the kind in Taiwan, which supported 519 programs around the country and change people those unfortunates becomes happiness. Make happy ending in the poor story.
Advertising Agency: JWT, Taipei City, Taiwan
Creative Directors: I-Fei Chang, KS Yeh
Art Directors: Vincent lee, A-may Lin
Copywriter: Jorven Chien
Illustrator: Kyo Ma
Published: April 2010
“Make every cent count.”
Advertising Agency: Grey Worldwide, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: David Sin, Phoecus Lee
Copywriter: Jit Seng Tan
Photographer: Mah Kah Heng
D.Vice is an online adult store.
Advertising Agency: BBDO, Auckland, New Zealand
Art Director: Lisa Fedyszyn
Copywriter: Jonathan McMahon
Photographer: Stephen Langdon
“Better ask for the free assembly service by XXXLutz.”
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Art Directors: Tolga Büyükdoganay, René Pichler
Copywriters: Sebastian Kainz, Alistair Thompson
“The most beautiful football is only on Sky.”
Here the high resolution.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Giorgio Cignoni
Copywriter: Federico Ghiso
Director: David Lodge
Production Company: Akita
“The touareg with individual climate control.”
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Art Director: Renato Fernandez
Copywriter: Gustavo Sarkis
Photographer: Fernando Zuffo
“In case 2012 isn’t 2012. Tulipán Condoms.”
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Chief Creative Officer: Martin Mercado
Creative Director: Martin Mercado
Art Directors: Demian Veleda, Matías Varise
Copywriters: Demian Veleda, Matías Varise
Illustrator: Eduardo Torassa
“Make yourself invisible to mosquitoes.”
Advertising Agency: DraftFCB, Guaynabo, Puerto Rico
Executive Creative Director: Ricky Soler
Art Director: Juan Sostre
Copywriter: Pedro Pérez, Ricky Soler
Illustrator: Juan Sostre
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Myles Allpress
Copywriter: Adam Fine
Post Production: Inness Robins
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne
Problem: Make women look beautiful in ID snapshots. Around the world ID snapshot tend to be ugly. For this reason showing documents and ID photos is always embarrassing. Especially for women, who despite all their vanity must cope with this problem.
Solution: Koleston, a brand of beauty that is concerned about women’s self esteem, did what no other brand has ever done. The action began on Internationall Women’s Week. In front of a central document agency in the city of São Paulo, the Koleston Spot for Beauty was built, a mix of beauty parlor and photographic studio. There, women went through a session of beauty, including hair and makeup and then they were photographed by a professional. Immediately the picture was printed so that they could get a new ID. It was also sent by e-mail for use on Facebook, Orkut, Twitter.
Result: The ID snapshot, which for years was a source of shame, has now become a source of pride. The action had the participation of more than 2000 women and it stimulated the renewal of IDs and drew media attention. It was news on TV stations all over Brazil, in newspapers, the Internet and it spread through social networks leading to a great number of comments in Twitter.
Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Rodolfo Fernandes
Copywriter: Daniel Funes
Published: August 2010
IKEA is celebrating 30 years of BILLY. And that’s a hell of a long time for a piece of furniture. The idea: Content changes – BILLY stays the same. Therefore we developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other’s walls.
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Executive Creative Director: Michael Kutschinski
Creative Directors: Dr. Ulf Schmidt, Uwe Jakob
Copywriter: Marcus Pfeiffer
Art Director: Daniel Schweinzer
Motion Design: Klaus Martin Michaelis
Account Manager: Frank Apel
Flash Animators: Valentina Kusmin, Jens Steffen, Sebastian Hilbert
Typography: Daniel Schweinzer, Tanja Oppel
Published: April 2010
“Brain Teasers: anytime, anywhere.”
The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?
The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
“After a hot shower your skin will love Dove Body Milk.”
The challenge: Millions of body lotion samples are never opened; they remain glued to ads in magazines, disappear inside handbags, or get thrown in the bin. What could we do to make sure this does not happen to Dove Body Milk?
The idea: Catch the customers when they’re naked: in hotel bathrooms! Therefore we developed a mailing for hotel managers and sent them the „Dove Magic Mirror Marker“: They were to write a magic Dove message for their guests on the bathroom mirror. The marker uses a de-mister fluid that the writing appears when the mirror steams up. A real moment of surprise and exactly the moment to give Dove Body Milk a try.
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
“Artwork by elephants.”
The elephants at Perth Zoo are artists. Using paintbrushes, their trunks and even their feet, Tricia and Permai create paintings as part of an enrichment program designed to keep them stimulated, healthy and happy. Funds raised from their artworks go towards Perth Zoo¹s Wildlife Conservation Action to help protect threatened species worldwide. To help raise awareness of their artwork and increase sales, The Brand Agency Perth created this campaign.
Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Danielle Glenister
Copywriter: Mitch Mitchell
Retouching: Nicola Commons / Lightfarm Studios
“In a KIA Sportage any landascape seems to be flat.”
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Creative Directors: John Raúl Forero, Juan José Posada
Art Director: Juan Posada
Copywriter: John Forero
Post Production: Juan Dueñas
Advertising Agency: Villarrosàs, Barcelona, Spain
Executive Creative Director: Oriol Villar
Creative Director: Christopher Pugmire,
Art Director: Christopher Pugmire
Copywriter: Sharon Cleary
Production Company: RCR films
Director: Augusto de
Director of Photography: Paco Femenia
Producer: Melanie Andrada
Post production: Onpost
Music + Sound Production: La Crem
