“Smoking prevents dementia.”
Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Saverio Lotierzo
Accounts: Francesca Carpineti, Federico Aggio
Published: May 2010
Citta di Nettuno, Anti-Smoking Campaign: Caregiver
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Michael Roberts said,
I might be missing something but personally I think this campaign is actually having the opposite of its intended effect. Personally, I’d rather die before I had to have a caregiver and/or dementia so dying early doesn’t seem like that bad of a thing.
James Walker Design said,
I completely agree with Michael, the fact is it’s grabbing the audience’s eye for completely the wrong reasons.
ration said,
Strafatto.
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