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Levi’s: We are all workers

July 2, 2010 at 09:20 · Filed under Print

Advertising Agency: Wieden+Kennedy, Portland, USA
Executive Creative Directors: Mark FItzloff / Susan Hoffman
Creative Director: Tyler Whisnand, Danielle Flagg, Don Shelford
Copywriter: Nathan Goldberg, Antony Goldstein
Art Director: Julia Blackburn, Mike Giepert
Typographer + Typeface: Steve Denekas
Studio Artists: Lis Moran, Steve Denekas, Christina Piluso, Ken Berg, Karen Koch
Account Team: Andrew Schafer, Tamera Geddes, Jessie Young
Project Manager: Jane Monaghan
Art Buyer: Natalie Flemming
Photographer: Melodie McDaniel
Re-toucher: Kyle Pero, Amy Corcoran


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David said,

July 2, 2010 @ 14:51

Diesel made a collaboration with Fiat for the new 500!
have someone seen the new campaign!?!?! it’s amazing!!!!

Noor al Haqiqa said,

July 5, 2010 @ 08:16

This series just reeks of communism to me.

The pose on “everyone’s work is” is almost identical from old communist promoting posters from China and the USSR. The Message of “we are all workers” is also very Communist. No message of the controllers?

I have read also .. several times over the years, that denim jeans are the slave wear of the times. Of course this is true, and fits into the series quite well.

Considering the current consumer based communism over taking of America that is underway by the Wall Street corporate and banking cartels, it is quite apropos and to my way of seeing, just a little sinister.

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