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McDonald’s: Veggieburger

July 31, 2010 at 23:47 · Filed under Print

Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
Creative Director: René Lamberti
Art Director: Mauricio Franicevich Garcia
Copywriter: Alexander Ardelean
Photographer: Jo Kirchherr c/o Banrap Photographers

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alsinani.a said,

August 1, 2010 @ 00:55

Amazing .. like it ;D

Tobias said,

August 1, 2010 @ 13:19

Amazing … cool fake comment. ;D

ego said,

August 1, 2010 @ 17:11

brutta e falsa, come mcdonald.

Caio said,

August 1, 2010 @ 22:28

It can look nice, but I don’t think that any vegan would eat on McDonald’s … and wouldn’t even like this image of a cow made of vegetables. Not well thought.

Marko said,

August 3, 2010 @ 02:28

Nothing makes me think of vegetables like McDonalds..

Roy Schellekens said,

August 4, 2010 @ 08:37

Everything is wrong about this ad. Wrong strategy. The idea is bad. Execution even worse.

http://twitter.com/royschellekens

earthache said,

August 6, 2010 @ 10:38

The concept is good but any veg will just repulse the ad, so this basically doesn’t work.

Nefasto said,

August 6, 2010 @ 19:13

This ad is not aimed at vegans!!! why a corporation would launch an ad campaign on such small segment of the market??? hey, vegans don’t even do fast food. This ad is for posers that want to jump on the fad of ‘healthy eating’ nothing more, nothing less