“After a hot shower your skin will love Dove Body Milk.”
The challenge: Millions of body lotion samples are never opened; they remain glued to ads in magazines, disappear inside handbags, or get thrown in the bin. What could we do to make sure this does not happen to Dove Body Milk?
The idea: Catch the customers when they’re naked: in hotel bathrooms! Therefore we developed a mailing for hotel managers and sent them the „Dove Magic Mirror Marker“: They were to write a magic Dove message for their guests on the bathroom mirror. The marker uses a de-mister fluid that the writing appears when the mirror steams up. A real moment of surprise and exactly the moment to give Dove Body Milk a try.
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
The elephants at Perth Zoo are artists. Using paintbrushes, their trunks and even their feet, Tricia and Permai create paintings as part of an enrichment program designed to keep them stimulated, healthy and happy. Funds raised from their artworks go towards Perth Zoo¹s Wildlife Conservation Action to help protect threatened species worldwide. To help raise awareness of their artwork and increase sales, The Brand Agency Perth created this campaign.
Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Danielle Glenister
Copywriter: Mitch Mitchell
Retouching: Nicola Commons / Lightfarm Studios
“In a KIA Sportage any landascape seems to be flat.”
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Creative Directors: John Raúl Forero, Juan José Posada
Art Director: Juan Posada
Copywriter: John Forero
Post Production: Juan Dueñas
Advertising Agency: Villarrosàs, Barcelona, Spain
Executive Creative Director: Oriol Villar
Creative Director: Christopher Pugmire,
Art Director: Christopher Pugmire
Copywriter: Sharon Cleary
Production Company: RCR films
Director: Augusto de
Director of Photography: Paco Femenia
Producer: Melanie Andrada
Post production: Onpost
Music + Sound Production: La Crem
Advertising Agency: Publimark, San Jose, Costa Rica
Creative Director: Javier Zeledón
Art Director: Milena Soto
Copywriter: Javier Zeledón
Photographer: Tadeuz Jalocha
Additional credits: Franklin Guevara, Garret Britton
Published: July 2010
Print advertising promoting the AMI Prize, Journalism Against Indifference. The aim of this Prize is promoting the journalistic approach of themes or stories that are often forgotten by the media.
Advertising Agency: Y&R, Portugal
Executive Creative Director: Pedro Ferreira, Judite Mota
Art Director: João Rocha
Copywriter: Sofia Moutinho
Photographer: Ryan Lobo
Account manager: Isabel Gonçalves
The Cesarean is a very delicate topic that brought to a simple and sharp informative approach. The commercial reports the intimate moment of a pregnant woman: the writing of her personal journal.
The woman is along with her thoughts, the atmosphere is rarefied, she thinks and writes. But when we see her journal, we find out that, on the pages, instead of written words there are only cuts and what we thought was a pen is, in the reality, a scalpel. Because the memories and stories of a Caesarian delivery will never be equal to those of a natural one.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Alice Pozzi
Copywriter Supervisor: Simona Angioni
TV Producer: Monica Cadringher
Director: Alberto Colombo
Photography Director: Pavoni Alessandro
Production Company: Movie Magic
Account Executive: Romina Cattaneo
Aired: 28/04/2010
Advertising Agency: Draftfcb, Chicago, USA
Global Chief Creative Officer: Jonathan Harries
Chicago Chief Creative Officer: Rob Sherlock
SVP, Creative Director: Tony Sharpe
Associate Creative Directors: Jim Fansler, Mike Stillman
Creative Director: Chris Walker (London)
Producer: Chris Conlu
Editor: Inside Job, Sklyer Wesby
Sound: Inside Job, Jared Stachowitz
Account: Mark Pacchini, Steve Schildwachter, Chris Pultorak, Sanjay Teckchandani
Hermann Historica offers auctions for people collecting military antiques.
“What once was theirs, can now be yours.”
Advertising Agency: Heye & Partner, Munich, Germany
Creative Director: Peter Hirrlinger, Zeljko Pezely
Art Director: Florian Binder
Copywriter: Christoph Gähwiler
Illustrator: Kunstsalon Posin, Berlin
Published: January 2010
Advertising Agency: Heye & Partner, Munich, Germany
Executive Creative Directors: Alexander Bartel, Martin Kießling
Creative Directors: Jan Okusluk, Zeljko Pezely, Fabian Hinzer
Art Directors: Andreas Weber, Amalija Tidlacka
Copywriters: Christian Beitlich, Isabel Köhl
Sound Design: Felix Kupferschmidt
Published: January 2010
“Get out of doors. With the Mercedes SLK Roadster.”
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Art Director: Volkmar Weiss, Dian Warsosumarto
Copywriter: Andreas Putz, Thomas Niederdorfer
Illustrator: Denis Mujakovic
“Gorillas/Tigers are not for ever. Every carat of extracted diamond for your uproots, pollutes and damages the natural habitat of our wildlife. Forever.”
Advertising Agency: Publicis, Gurgaon, India
National Creative Director: Emanuel Upputuru
Art Director:Raylin Valles
Art Director:Rohit Bagga
Copywriter: Shikha Sud
Illustrator: Rohit Bagga
Saldanha Pilchards are full of iron, vitamins and omega 3, all the good stuff that makes you strong, fast and smart. The campaign forms part of an educational process in which the advertising agency chose to speak to the target market (LSM 5-7) in a visual language they could understand, appreciate and engage with. The adverts formed part of a newspaper print campaign which used ordinary Cape fishermen to portray icons that exemplified the benefits of pilchards, namely; Popeye for strength, Superman for energy and Einstein for brain power.
“Must be the Omega 3.”
Advertsing Agency: Saatchi & Saatchi, Cape Town, South Africa
Advertised Brand: Saldanha Pilchards
Creative Director: Anton Crone
Art Director: Jenna Barbe
Copywriter: Sammy-Jane Thom
Digital Artist: Paul Hudson
Photographer: David Prior
